SAMSUNG and PureHD Deliver Industry-Leading In-Room Entertainment Technologies to Radisson Blu Mall of America

Samsung - U.S.News - Press Releases - April 9, 2013 

SAMSUNG and PureHD Deliver Industry-Leading In-Room Entertainment Technologies to Radisson Blu Mall of America 

First North American implementation of Samsung LYNK™ SINC Content Management Solution provides hotel with high-definition IPTV and interactive guest services

Ridgefield Park, N.J., – April 9, 2013 – Samsung Electronics America , a display market leader and award-winning innovator in consumer electronics, and PureHD, a leading provider of digital high-definition television solutions, today announced the launch of the first Samsung North American IPTV and interactive services enabled hotel, the Radisson Blu Mall of America, which celebrated its grand opening on March 15. 

Samsung and PureHD outfitted the hotel’s 517 guest rooms with Samsung’s 40” Class 790 Series and 46” Class 590 Series Hospitality LED TVs and Samsung LYNK™ SINC, a robust, secure and cost effective content management solution.These technology advancements enable Radisson Blu to elevate guests’ in-room entertainment experience, keeping in line with the vision for its newest property. 

Enhanced In-Room Entertainment Experience 
In each Radisson Blu Mall of America guest room, interactive hotel content is seamlessly integrated through a fully converged IP infrastructure into nearly 70 channels of crystal clear high-definition programming delivered by PureHD from Verimatrix to the newest Samsung smart HDTV models. This empowers the hotel to take control of their guest room televisions and deliver a branded message with customized information that is controlled and managed by the hotel staff, rather than a third party company. It also provides hotel staff with an easy and cost effective solution for managing and updating interactive content, such as room service, local attractions and hotel amenities, and enables them to push instantaneous updates of information and content to guests during their stay. 

“Hotel guests today have high expectations when it comes to the in-room entertainment experience,” said Jonas Tanenbaum, vice president sales and marketing, Hospitality TV at Samsung Electronics America, Inc. “With the first US implementation of Samsung LYNK™ SINC we are furthering our commitment to delivering the industry-leading entertainment technologies that cater to guest needs, as well as providing the solutions that help make managing these technologies easier and more cost effective for our hotelier customers.” 

Seamless, Efficient and Secure Content Management 
“PureHD is pleased to be part of this giant step forward with Samsung on the ability for hoteliers to control and manage their interactive television environments,” said Thomas Pullen, president of PureHD. “For this hotel to go live it took an unprecedented collaboration between Samsung, Carlson-Rezidor and PureHD and I commend the teams on this great success. PureHD serves the first Radisson Blu hotel in North America, the Chicago Aqua property with over 60 HD channels and we are pleased to continue to provide the Radisson Blu brand with a state-of-the-art high-definition television experience.” 

Samsung’s full range of edge-lit and direct-lit hospitality LED TVs combine superior picture quality and enhanced energy efficiency in a sleek form factor. Its hospitality TV lineup features a breadth of LED TVs, including ten different models that range in size from 22 to 55 inches in order to meet the needs of virtually any space, from a standard room to a suite. 

For more information about Samsung’s Hospitality TV solutions, please visithttp://www.samsung.com/us/business/hospitality or call 1-866-SAM-4BIZ. 

About PureHD 
Headquartered in Sudbury Massachusetts with offices in Sioux Falls, SD and Halifax, Nova Scotia, PureHD is the leading provider of 100% digital high-definition television solutions for the United States and Canada. PureHD is a next generation hospitality technology corporation established to fundamentally change how television services are delivered to the hospitality industry. PureHD is the first and only company established during the digital television era with an experienced executive team that is starting with a 21st century view of; 1) how to deliver HD televisions services; and, 2) how to use remote monitoring and maintenance tools to maximize HD system uptimes and minimize on-going maintenance costs. PureHD core focus is to deliver 100% digital, high-definition solutions to the hospitality marketplace. For more information, please call (978) 261-3222 or email us from our web site atwww.purehd.com . 

About Samsung Electronics America Enterprise Business Division 
As a global leader in Information Technology, Samsung’s Enterprise Business Division (EBD) is committed to introducing new business experiences across a diverse spectrum of industries from retail to healthcare, hospitality to sales. We believe technology brings business and customers together — to better share, collaborate and discover new opportunities. With a market-oriented approach to innovation, EBD is a division of Samsung Electronics America (SEA), Inc., a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit samsung.com/business ., call 1-866-SAM-4BIZ or follow Samsung EBD via Twitter: @SamsungBizUSA . 

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US $187 billion. To discover more, please visit samsung.com