The Sony smartphone Xperia S arrives in stores

Sony - Press Releases - February 29, 2012 

The Sony smartphone Xperia S arrives in stores

Barcelona, Spain.  Spanish consumers are the first to get their hands on the new Sony smartphone Xperia™ S. To coincide with Mobile World Congress, Sony Mobile Communications has made Xperia S exclusively available at the Sony Store in Barcelona this morning. The award-winning handset, which was first introduced at CES in Las Vegas in January and showcased at Mobile World Congress this week, is rolling out globally over the coming weeks.

At its booth at Mobile Word Congress, Sony Mobile Communications is demonstrating the new Xperia NXT™ series – next generation smartphones from Sony, including Xperia S and the new additions Xperia P and Xperia U.

These new Xperia smartphones combine stand-out design and superior entertainment technology with the powerful performance consumers would expect from a Sony smartphone. The Xperia NXT series also provides access to the Sony Entertainment Network*, giving consumers a comprehensive content and services ecosystem with unrivalled entertainment possibilities and allowing them to share and enjoy content across multiple devices.

*Sony Entertainment Network services are subject to availability by region, please seewww.sonyentertainmentnetwork.com  for more details.

“Sony”, “BRAVIA” and “Sony Entertainment Network” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.

About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

Sony Mobile Communications introduces Xperia P and Xperia U – smartphones for connected entertainment experiences

Sony - Press Releases - February 26, 2012

Sony Mobile Communications introduces Xperia P and Xperia U – smartphones for connected entertainment experiences

• Xperia P and Xperia U join Xperia S in the Xperia NXT series – next generation smartphones from Sony
• Xperia P delivers outstanding screen brightness using Sony WhiteMagic display technology
• Xperia U packs powerful Sony entertainment in a stylish and compact design

Xperia NXT series – next generation smartphones from Sony 

Sony Mobile Communications today unveiled the latest additions to its Xperia™ NXT series – next generation smartphones from Sony, the new Xperia P and Xperia U. In addition, Xperia S, the ultimate HD smartphone, is now shipping to markets across the globe, with first sales in the Sony Style store in Barcelona during Mobile World Congress. Xperia P and Xperia U will be available to consumers globally in the second quarter of this year.

Xperia NXT series – a connected entertainment experience 

Incorporating the best of Sony technology and premium entertainment, the Xperia NXT series is a cornerstone of Sony’s connected experience. With easy connectivity, consumers can enjoy and share content on whichever screen best suits them, whether it’s their smartphone, TV, laptop or tablet.

With the next generation of smartphone design from Sony, the Xperia NXT series has a look that is instantly recognisable. These smartphones have intriguing design features including the “transparent element”, a band that encircles the base of the phone and also integrates invisible antenna components. The transparent element illuminates when receiving calls, texts and notifications.

The new User Interface (UI) follows the same design principles and enhances the Android™ experience – offering rich applications and content with a simple and clean look. A new album, video player and music player will deliver compelling entertainment experiences and the new UI design also allows consumers to access their favourite application direct from the lock-screen.

Xperia P and Xperia U boast Reality Display powered by Mobile BRAVIA^®Engine for razor-sharp clarity, along with fast capture to take the camera from sleep to snap in little over a second with a single key press. Both smartphones come with powerful 1 GHz dual-core processors for super fast performance.

As with Xperia S, Xperia P and Xperia U connect consumers to premium entertainment experiences with access to the Sony Entertainment Network¹.Out of the box, consumers can watch the latest Hollywood blockbusters on Video Unlimited or listen to millions and millions of songs² through Music Unlimited.

Xperia P – ultra-bright viewing experience 

With a full aluminium unibody design, Xperia P debuts WhiteMagic™ display technology from Sony for the first time on a smartphone. WhiteMagic technology delivers the brightest viewing experience; whether at the beach or on the ski slopes. Smart power efficiency automatically adjusts the brightness of the screen to the surroundings to conserve battery life.

The new SmartDock, exclusively for Xperia P, offers simple connectivity to multiple screens, turning the smartphone into an entertainment hub for the living room. Using a TV remote control, consumers can easily navigate their smartphone’s media content to watch their HD videos, the latest movies or favourite TV shows on the big screen. With USB support in the SmartDock, they can also use a wireless keyboard and mouse to write emails, browse and post on Facebook or watch videos from YouTube on their TV.

Xperia U – powerful Sony entertainment in a stylish and compact design 

Xperia U combines powerful Sony entertainment in a stylish and compact design that consumers can personalise inside and out. With xLoud™ and Sony 3D surround sound audio technology integrated into the music player, consumers will enjoy a crisp and loud sound experience. They can also stream music from their Xperia U to wireless speakers with a touch using DLNA.

In Xperia U, the transparent element illuminates to match the colour of photos viewed in the gallery or the album art of music tracks currently playing. Xperia U can also be personalised with exchangeable caps and themes to reflect consumers’ personality and mood.

Consumers listening to music on their Xperia U can also enjoy improved sound quality with the stylish new Smart Headset for Android smartphones, which features SmartKey – a dedicated application launch key that consumers press once to launch a favourite app.

Sony Completes Full Acquisition of Sony Ericsson

Sony - Press Releases - February 16, 2012

Sony Completes Full Acquisition of Sony Ericsson 

Sony to Rename the Company Sony Mobile Communications and Accelerate Business Integration

Tokyo, Japan – Sony Corporation (“Sony”) today announced that the transaction to acquire Telefonaktiebolaget LM Ericsson’s (“Ericsson”) 50% stake in Sony Ericsson Mobile Communications AB (“Sony Ericsson”) has been completed as of February 15, 2012 (Central European time). This marks the completion of the transaction jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony.

Sony will rename Sony Ericsson “Sony Mobile Communications”, and further integrate the mobile phone business as a vital element of its electronics business, with the aim of accelerating convergence between Sony’s lineup of network enabled consumer electronics products, including smart phones, tablets, TVs and PCs.

Company Overview

New company name:	Sony Mobile Communications AB
Date of name change:	February 2012 (planned)
Representative:	Bert Nordberg, President and CEO
Corporate Headquarters:	London, UK
R&D sites:	Beijing, Lund, Silicon Valley and Tokyo
Headcount:	Approximately 8,000 (as of February 1, 2012)
Principal business:	Design, development, manufacture and sale of mobile phone products
Stated capital:	EUR 100 million

Sony Ericsson Xperia Smartphones Receive Four iF Design Awards

Sony - Press Releases - February 14, 2012

Sony Ericsson Xperia Smartphones Receive Four iF Design Awards 

Xperia active, Xperia ray, Xperia mini pro and Mix Walkman recognized for innovative design and high-end functionality 

The Xperia active smartphone receives highest level gold award

London, UK – Sony Ericsson today announced it has received four 2012 iF product design awards in the telecommunications category.  Xperia™ active received the highest level of recognition, the gold award. The iF jury’s comprehensive judging criteria included quality of design and finish, choice of materials, environmental impact and functionality.  The ceremony took place in Munich, Germany on February 9.

“The Xperia active smartphone reflects our commitment to offer handsets for active consumers with stunning design inside and out,” said Jeanna Kimbré, Director of Creative Product Design for Sony Ericsson. “Design has always been a cornerstone of how we approach innovation and we will continue to build on this success with the new iconic design language introduced as part of our 2012 portfolio.”

Special gold recognition for Xperia active 
The iF product design gold award recognizes the very best designs in the telecommunications industry. Xperia active boasts a scratch resistant touch display that can be used even when fingers are wet and boasts technology that enables the display to be seen in bright sunshine.

“We warmly congratulate Sony Ericsson for its first iF gold award.  Xperia active is a very functional smartphone with a highly elegant design. Especially for sport users,  it is the number one choice  and the water and dust-resistance make it a very special product – a symbiosis of functionality and elegance,” said  Ralph Wiegmann, Managing Director of iF International Forum Design GmbH in Hannover.

Sony Ericsson carefully chose the materials for Xperia active to ensure the best aesthetics were used and that the smartphone is durable, sustainable and functional. A sturdy aluminum frame surrounds and protects the display and embodies the essence of Xperia active – utilitarian elegance.

Xperia range – award winning designs
The iF awards recognized the wider Xperia range and awarded Xperia ray, Mix Walkman and Xperia mini pro with product design awards. The breadth of awards demonstrates Sony Ericsson’s commitment to create beautifully designed smartphones across the portfolio without sacrificing functionality.

• Xperia ray offers a slim, yet dynamic shape which can perfectly fit into the palm of a consumer’s hand. The aluminum sides give the product a premium expression and a positive tactile experience.
• The interchangeable band on Mix Walkman allows consumers to express themselves and their personality via their handset. The precision of the clean front surface together with the soft curvature on the back creates a product with a distinct feeling.
• Xperia mini pro boasts a QWERTY keyboard to enable fast typing and the fusion of exquisite lacquers, reflective metal and colorful accents create a stylish, fresh and energetic look.

The iF product design awards are an internationally recognized label for award-winning design and a symbol for outstanding achievements in design.

Legal
1) Facts and features may vary depending on local variant.  

2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g.  playing games.  Kit contents and colour options may differ from market to market.  The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2012

The Liquid Identity logo is trademark or registered trademark of Sony Ericsson Mobile Communications AB.  Sony, Walkman and Zappin are trademarks or registered trademarks of Sony Corporation.  Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.  Additional information regarding trademarks may be located on our website at:http://www.sonymobile.com/global-en/legal/trademarks-and-copyright/ .

Other product and company names mentioned herein may be the trademarks of their respective owners.  Any rights not expressly granted herein are reserved.  All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A

About Sony Ericsson 
Sony Ericsson is a 50:50 joint venture between Sony Corporation (“Sony”) and Telefonaktiebolaget LM Ericsson (“Ericsson”). In October 2011 it was announced by Sony and Ericsson that Sony will acquire Ericsson?s stake in the company and that Sony Ericsson will become a wholly-owned subsidiary of Sony. The transaction is expected to close in February, subject to customary closing conditions, including regulatory approvals. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the „most entertaining smartphones? in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit:http://www.sonymobile.com/press .