Samsung Electronics Adds A New Brand Marketing Expert, Pio Schunker To Global Mobile Marketing

Source: Samsung Mobile Press - Press Releases - March 31, 2015

Former Coca-Cola marketing executive to help advance the company’s global marketing initiatives

SEOUL, KOREA – March 31, 2015 – Samsung Electronics Co., Ltd, announced today the appointment of Pio Schunker as the new Senior Vice President of Integrated Marketing Communications IT & Mobile Division. Schunker will join the team to lead brand and product campaign development, digital/social efforts, experiential and sports marketing as well as retail experience. He will report directly to Younghee Lee, Executive Vice President and Head of Global Marketing at Samsung.
With more than 25 years of marketing experience creating seamless and breakthrough marketing campaigns for some of the world’s most iconic brands from Mercedes-Benz, American Express to Coca-Cola, Schunker will leverage his expertise to bolster Samsung’s brand and product marketing efforts by executing holistic campaigns for the global mobile market.

“Mr. Schunker’s deep experience will help further propel Samsung’s brand presence across our mobile product portfolio,” said Mrs. Lee. “His experience and expertise will bring a unique, fresh perspective to our team and strengthen our marketing initiatives around the world.”

Schunker previously served as one of Coca-Cola's top North America marketing executives. His marketing and creative efforts there helped contribute to the Coca-Cola Company winning the Inaugural Clio for Icon Brand of the Year, the Inaugural Grand Prix at Cannes for Design, Cannes Marketer of the Year and its first ever Emmy Award win. He was responsible for creating iconic marketing campaigns across all platforms, including Advertising, Branded Entertainment, Digital/Social, Retail and Loyalty Programs at Coca-Cola.

“Samsung has made incredible progress as a global leader in mobility over the past few years,” said Schunker. "By constantly pushing the boundaries of how consumers and business users can benefit from the most advanced technology available, we are well positioned to help people discover new possibilities every day. I am delighted to be joining Samsung at such an exciting time and look forward to working with a world-class team of executives.”

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors and LED solutions. We are also leading in the Internet of Things space through, among others, Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

New Mid-Range Smartphone Series from LG Begins Global Launch

Source: LG News Room - Press Releases - March 30, 2015

3G and LTE Devices Impress With Stunning Design, Responsive In-Cell Touch Displays and LG’s User Experience

SEOUL, Mar. 30, 2015 — LG Electronics (LG) kicks off the global rollout of its new mid-range smartphone lineup starting in South America to be followed closely by Europe, Asia, Middle East Africa and North America. This premium but affordable series comprised of Magna, Spirit, Leon and Joy was first unveiled at Mobile World Congress (MWC) in early March where it was noted for bringing sophisticated design, optimized performance and effortless user experience to a broader range of consumers. 

By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The Magna and Spirit are designed to fit more comfortably in the palm of one’s hand with its subtle 3000mm radius curved display. In-cell touch display technology on the Magna, Spirit and Leon brings the on-screen images closer to the fingers for improved sensitivity and more direct touch response. And with the newlineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot, for instance, makes it easy to take selfies with a hand gesture that starts a three-second countdown. Glance View allows users to quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even when the display is off.

“Millions of customers around the world today are seeking reasonably-priced devices that don’t sacrifice on looks or features,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Our newest mid-range smartphones are designed with both new and experienced users in mind all over the world who know a good deal when they see one.”

LG Magna Specifications:
	Magna	Magna LTE
Display	5.0-inch HD (294 ppi)
Chipset	1.3GHz Quad-Core	1.2GHz Quad-Core
Camera	Rear 8MP / Front 5MP
Memory	8GB / 1GB
Battery	2,540mAh
OS	Android 5.0 Lollipop
Network	HSPA+ 21Mbps	LTE Cat. 4
Size	139.7 x 69.8 x 10.2mm
LG Spirit Key Specifications:
	Spirit	Spirit LTE
Display	4.7-inch HD (312 ppi)
Chipset	1.3GHz Quad-Core	1.2GHz Quad-Core
Camera	Rear 8MP or 5MP* / Front 1MP
Memory	8GB / 1GB
Battery	2,100mAh
OS	Android 5.0 Lollipop
Network	HSPA+ 21Mbps	LTE Cat. 4
Size	133.3 x 66.1 x 9.9mm
LG Leon Specifications:
	Leon	Leon LTE
Display	4.5-inch FWVGA (220 ppi)
Chipset	1.3GHz Quad-Core	1.2GHz Quad-Core
Camera	Rear 8MP or 5MP* / Front VGA	Rear 5MP / Front VGA
Memory	8GB or 4GB* / 1GB or 768MB*	8GB / 1GB
Battery	1,900 mAh
OS	Android 5.0 Lollipop
Network	HSPA+ 21Mbps	LTE Cat. 4
Size	129.9 x 64.9 x 10.9mm
LG Joy Specifications:
	Joy
Display	4.0-inch WVGA (233 ppi)
Chipset	1.2GHz Dual-Core
Camera	Rear 5MP FF / Front VGA
Memory	4GB / 512 MB
Battery	1,900mAh
OS	Android 4.4 KitKat
Network	HSPA+ 21Mbps
Size	122.7 x 64.0 x 11.9mm

* May vary depending on market.

Nokia published its Nokia in 2014 annual report

Source: Nokia - Press Releases - March 27, 2015

Espoo, Finland - Nokia has today published its Nokia in 2014 annual report, which includes audited financial statements, the annual review by the Board of Directors and Nokia's corporate governance statement.

The annual report is available in PDF format at company.nokia.com/financials, along with Nokia's past quarterly and annual financial reports. Shareholders may request a hard copy of the report free of charge through Nokia's webpage.

About NokiaNokia invests in technologies important in a world where billions of devices are connected. We are focused on three businesses: network infrastructure software, hardware and services, which we offer through Nokia Networks; location intelligence, which we provide through HERE; and advanced technology development and licensing, which we pursue through Nokia Technologies. Each of these businesses is a leader in its respective field. http://company.nokia.com

Notification under Chapter 9, Section 10 of the Finnish Securities Market Act: holdings of Dodge & Cox in Nokia Corporation below 5%

Source: Nokia - Press Releases - March 27, 2015

Espoo, Finland - According to information received by Nokia Corporation, the holdings of Dodge & Cox in Nokia have decreased below 5% of the total number of shares and voting rights of Nokia on March 25, 2015.

Dodge & Cox is located at 555 California Street, 40th Floor, San Francisco, CA 94104, USA.

About NokiaNokia invests in technologies important in a world where billions of devices are connected. We are focused on three businesses: network infrastructure software, hardware and services, which we offer through Nokia Networks; location intelligence, which we provide through HERE; and advanced technology development and licensing, which we pursue through Nokia Technologies. Each of these businesses is a leader in its respective field. http://company.nokia.com

Vodafone Hutchison Australia awards 4 year managed services deal to Nokia Networks

Source: Nokia - Press Releases - March 27, 2015

• Extends managed services contract with Nokia Networks for 4 more years

• VHA leverages Nokia Networks' global delivery centers for best-in-class network quality and efficiency

• Subscribers will continue to enjoy highest network availability, outstanding service experience and fast query resolution

Sydney, Australia - Vodafone Hutchison Australia (VHA), one of Australia's leading operators, has contracted Nokia Networks to manage its network operations for the next four years.  Under the contract, VHA will leverage Nokia Networks' technical knowledge and global services expertise to continue delivering the best possible mobile broadband service experience to their customers.

Click to Tweet: VHA awards managed services deal to @nokianetworks for 4 years #NetworksPerform http://nokia.ly/1CX23uV

Deal scope at a glance:
Nokia Networks' managed services capabilities includes operations and maintenance services as well as remote network management from Nokia's Global Delivery Center in India

• Real-time service management for VHA's multi-vendor paging, 2G, 3G and 4G+ networks from the world's first vendor-operated Service Management Center
• The deal includes an industry best-practice joint transformation project to leverage technology innovation and organizational efficiencies to deliver continuous service improvement and achieve cost savings for both parties over the lifetime of the contract
• Extension of the intitial managed services contract signed in 2006

Benoit Hansen, Chief Technology Officer, VHA, said: "This initiative is in line with our commitment to provide the best-in-class service experience to our customers, even as we focus on evolving our infrastructure to address future capacity and coverage requirements. Nokia Networks' service capabilities provide us with a strong platform to do this, while we continue to execute on our extensive growth plans."

Ray Owen, Head of Australia and New Zealand, Nokia Networks, said:"VHA's decision to extend this contract underscores its faith in our managed services capabilities and testifies to its high satisfaction of our work. Leveraging on our knowledge base and the expertise of our global delivery centers, we will continue to improve VHA's network quality and operational efficiency at reduced operational cost."

Did you know?
Nokia Networks is the second-largest telecom services vendor in the world. Nokia has been doing managed services for VHA since 2006 and supplied the operator with a 3G network in 2004. Nokia Networks has close to 20 years of expertise in the managed services business, and manages 550 million subscribers in networks around the world.

Click here to download a picture of Ray Owen, Head of Australia and New Zealand, Nokia Networks.

Click here to download a picture of Nokia Networks' Global Delivery Center (GDC) in India.

Resources:

Connect with Nokia Networks:

TAGS: Managed Services, Vodafone, Australia, APAC, deal

About Vodafone Hutchison Australia
Vodafone Hutchison Australia (VHA) provides mobile telecommunications to more than five million customers in Australia. VHA is a 50:50 joint venture between Vodafone Group Plc and Hutchison Telecommunications (Australia) Limited.

About Nokia
Nokia invests in technologies important in a world where billions of devices are connected. We are focused on three businesses: network infrastructure software, hardware and services, which we offer through Nokia Networks; location intelligence, which we provide through HERE; and advanced technology development and licensing, which we pursue through Nokia Technologies. Each of these businesses is a leader in its respective field.

Nokia Networks is the world's specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world's most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. http://networks.nokia.com/  //http://company.nokia.com

LG's New Vietnam Production Plant Opens for Business

Source: LG News Room - Press Releases - March 27, 2015

USD 1.5 Billion Haiphong Facility to Play Key Role in LG’s Global Manufacturing Strategy

SEOUL, Mar. 27, 2015 — LG Electronics (LG) today officially announced the opening of its newest production facility in Vietnam with the completion of the main building at its Haiphong Campus. At 800,000m2, the building in LG’s Haiphong Campus will house the production lines to manufacture TVs, mobile phones, washing machines, air conditioners and car infotainment systems for the domestic and overseas markets.

The ceremony was attended by more than 400 guests including government officials and LG employees. Vietnam President Trương Tấn Sang was in attendance along with Dae-joo Jun, the Korean Ambassador to Vietnam. LG Corp. chairman Bon-moo Koo and LG Electronics vice chairman and CEO Bon-joon Koo were also present to mark the occasion.

The Haiphong Campus will be home to many more facilities that will be constructed as part of a USD 1.5 billion investment earmarked by LG and key suppliers over 15 years. Currently operating two plants in Vietnam, LG will consolidate production in the Haiphong Campus which will continue to expand well into the next decade. LG selected as the main site for investment due to its status as a port city in northern Vietnam, making transport to other markets faster and more efficient. Additionally, Vietnam offered an educated and high quality labor force and cooperative government that was eager to work with LG.

“It’s quite appropriate to be marking this occasion on the 20th anniversary of our entry into Vietnam,” said LG Electronics CEO Bon-joon Koo. “We will make every effort to make this cooperative venture a success so that our new Haiphong Campus will play an important role in LG’s global manufacturing strategy.”

BlackBerry Launches Enhanced SIM-based Licensing Solution for China Mobile Hong Kong Enterprise Customers

Source: BlackBerry - Press Releases - March 27, 2015

Hong Kong – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, today announced that China Mobile Hong Kong Co., Ltd. (“CMHK”), the wholly owned subsidiary of China Mobile Limited, the world’s largest mobile network operator, will offer Enhanced SIM-Based Licensing (ESBL) by BlackBerry to its enterprise customers. With the new ESBL offering, CMHK enterprise customers can get BES12, a cross-platform EMM solution by BlackBerry, integrated with their wireless monthly subscriber billing. The ESBL offering in conjunction with BES12 will support iOS, Android™, Windows Phone® and BlackBerry® 10.

The offering will enable CMHK to resell to its enterprise customers licenses for BlackBerry EMM services as a bundled offer along with airtime and a data plan. ESBL enables CMHK to offer enterprise customers granular monthly billing, and the ability to consolidate all users to one monthly billing date. This helps CMHK facilitate how customers pay for BlackBerry EMM services, which can quickly and easily be selected at the carrier point of sale. ESBL will also integrate with CMHK’s existing carrier provisioning systems, helping to identify a customer’s existing licensing status as well as upsell opportunities.

The ESBL offering will provide enterprise customers an improved purchasing experience, meaning they can consolidate operational costs into one monthly invoice. The license migration process is eliminated, since ESBL licensing includes version upgrades and updates. Enterprises with BYOD policies will also have the opportunity to purchase Bring Your Own Licenses (BYOL) with ESBL.

Commenting on the partnership, Mr. Alan Chow, Chief Marketing Officer, CMHK, said, “CMHK is committed to delivering the highest customer satisfaction levels through introducing the most advanced technology and innovation. Our partnership with BlackBerry is just one part of this, meaning we can extend the benefits of Enhanced SIM-Based Licensing to our enterprise customers. We are confident CMHK can boost enterprise customer satisfaction by becoming the one-stop service provider for customers buying devices, data plans and enterprise mobility software and services – bringing the convenience of one monthly bill irrespective of what service the customer is purchasing.”

“As the leading global EMM provider, BlackBerry is constantly looking at ways to drive additional value for our carrier partners, by better addressing our mutual customers’ evolving mobility needs. With BES12, BlackBerry is uniquely positioned to combine an operator’s device and data billing with customers’ consumption of additional services. ESBL is designed to offer enterprises a more productive, secure and flexible business solution. We are delighted to see CMHK extend these benefits to its customers,” said Gallant Leon, Managing Director, North Asia, BlackBerry.

BES12 provides expanded EMM capabilities that can manage any mobile deployment model such as BYOD, COPE and COBO, and is built on BlackBerry’s trusted network.

About BlackBerry
A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.

BlackBerry Wins Major IT Award In Hong Kong

Source: BlackBerry - Press Releases - March 27, 2015

PCMarket Names BES12 Best Enterprise Mobile Device Management Product, 2014

Hong Kong – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, today announced that BES12™: a cross-platform EMM solution by BlackBerry®, has been named best Enterprise Mobile Device Management product of 2014, at the ‘Best of IT Awards’ ceremony in Hong Kong.

The Best of IT Awards are organized annually, by leading Hong Kong IT publication PCMarket. The awards recognize the most popular IT products and services from the preceding year. Award entrants are evaluated by PCMarket readers and a judging panel of industry experts, who then vote for the best technologies in each category.

On collecting the award at the March 24th award ceremony in Hong Kong, Gallant Leon, Managing Director, North Asia at BlackBerry, said: “We are delighted BES12 has been named the best Enterprise Mobile Device Management service in its class by PCMarket readers. BES12 is the foundation of BlackBerry’s enterprise portfolio. This award shows that PCMarket readers recognize that we are delivering on our promise to design and develop enterprise solutions that drive secure communications and collaboration for our customers.”

BES12 securely manages devices from all of the major enterprise mobile platforms. The service is the foundation for BlackBerry’s extensive portfolio of enterprise security, productivity, and communication and collaboration services that help organizations securely connect employees with each other and with the corporate information and machines that are required to get their jobs done.

BES12 simplifies the task of mobilizing an organization by providing a single command and control center for managing the availability and usage of devices, apps, activities and mission-critical data. Its expanded EMM capabilities can manage any mobile deployment model such as BYOD, COPE and COBO, and is built on BlackBerry’s trusted network.

For more information on BES12, visit www.BlackBerry.com/BES12. 

About BlackBerry
A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.

BlackBerry Launches Enhanced SIM-based Licensing Solution for 3 Hong Kong Enterprise Customers

Source: BlackBerry - Press Releases - March 27, 2015

Hong Kong – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, today announced that 3 Hong Kong, the mobile telecommunications division of Hutchison Telecommunications Hong Kong Holdings Limited (HTHKH; SEHK: 215), is now offering its enterprise customers Enhanced SIM-Based Licensing (ESBL) by BlackBerry. With the new ESBL offering, 3 Hong Kong enterprise customers can get BES12, a cross-platform EMM solution by BlackBerry, integrated with their wireless monthly subscriber billing. The ESBL offering in conjunction with BES12 will support iOS, Android™, Windows Phone® and BlackBerry® 10.

The offering will enable 3 Hong Kong to resell to its enterprise customers licences for BlackBerry EMM services as a bundled offer along with airtime and a data plan. ESBL enables 3 Hong Kong to offer enterprise customers granular monthly billing, and the ability to consolidate all users to one monthly billing date. This helps 3 Hong Kong facilitate how customers pay for BlackBerry EMM services, which can quickly and easily be selected at the carrier point of sale. ESBL will also integrate with 3 Hong Kong’s existing carrier provisioning systems, helping to identify a customer’s existing licensing status as well as upsell opportunities.

The ESBL offering will provide enterprise customers an improved purchasing experience, meaning they can consolidate operational costs into one monthly invoice. The license migration process is eliminated, since ESBL licensing includes version upgrades and updates. Enterprises with BYOD policies will also have the opportunity to purchase Bring Your Own Licenses (BYOL) with ESBL.

Commenting on the partnership, HTHKH’s Chief Operating Officer Jennifer Tan said: “At 3 Hong Kong, we strive to capitalize on our market-leading position to encourage the adoption of data services in the industry. By working with BlackBerry to enable ESBL, our enterprise customers will find buying software and data-services easier than ever. This simplifies how organizations buy and use mobility, and further enhances our commitments to customers.”

“As the leading global EMM provider, BlackBerry is constantly looking at ways to drive additional value for our carrier partners, by better addressing our mutual customers’ evolving mobility needs. With BES12, BlackBerry is uniquely positioned to combine an operator’s device and data billing with customers’ consumption of additional services. ESBL is designed to offer enterprises a more productive, secure and flexible business solution. We are delighted to see 3 Hong Kong extend these benefits to its customers,” said Gallant Leon, Managing Director, North Asia, BlackBerry.

BES12 provides expanded EMM capabilities that can manage any mobile deployment model such as BYOD, COPE and COBO, and is built on BlackBerry’s trusted network.

About BlackBerry
A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.

BlackBerry Launches the BlackBerry Classic in Indonesia

Source: BlackBerry - Press Releases - March 25, 2015

• Responds to Customer Demand for a Familiar QWERTY Design Merged with the Security and Speed of BlackBerry 10 for Superior Productivity, Communications and Collaboration
• BlackBerry Classic in Black Available From 26 March 2015, through Teletama Arta Mandiri (TAM) and its Retail Partners, at Retail Price of Rp 5,599,000

Jakarta, Indonesia – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, today launched the BlackBerry® Classic™ in Indonesia. The smartphone is specially built to meet the needs of productive people thriving on speed and accuracy that can be found with a physical QWERTY keyboard. Designed based on extensive customer feedback, the BlackBerry Classic offers customers the power and performance of BlackBerry 10, with the DNA and familiarity of the ‘classic’ keypad experience.

“We are very excited to bring the much anticipated BlackBerry Classic to customers here in Indonesia.The newBlackBerry Classic delivers the unique combination of our BlackBerry QWERTY keyboard, physical buttons and a trackpad to aid navigation and control – all powered by the updated BlackBerry®10 OS 10.3.1. Combined with the 4G LTE network capabilities of the device, the resulting user experience will make BlackBerry Classic a go-to productivity tool for our Indonesian customers,” said Sofran Irchamni, Managing Director for Indonesia at BlackBerry. “BlackBerry Classic is a secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today’s busy world.”

Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry® Bold 9900 experience with:

• Three times faster browser
• 60 percent more screen space
• 50 percent longer battery life
• Greater variety of applications through BlackBerry World and the Amazon Appstore

Top features of the BlackBerry Classic that drive productivity, communications and collaboration include:

• BlackBerry® Keyboard & Trackpad – The QWERTY keyboard has stood the test of time as the iconic BlackBerry feature that users know and trust. Crafted for optimal speed and accuracy, the BlackBerry Classic’s QWERTY keyboard gives users the control and confidence to communicate quickly and clearly using one hand with a trackpad and classic navigation keys.
• BlackBerry® Browser – The BlackBerry 10 web browser is amazingly fast and astoundingly beautiful. That’s why HTML5TEST.com rates it amongst the top mobile browsers for web fidelity.* Access your favorite online content as it was meant to be seen, faster than ever before and with unlimited browser tabs.
• Screen & Battery – The BlackBerry Classic offers a form factor optimized for power communicators with a 3.5-inch touch screen display, 294 dpi HD resolution and Corning® Gorilla® Glass 3 for greater durability. The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software. With up to 22 hours of battery power, you can be confident that BlackBerry Classic will be ready to deliver results when you need it.**
• Premium Components – The device is built with durable materials mixed with top-of-the-line technology. This includes a 1.5 GHz Qualcomm Snapdragon Processor, 2GB RAM, 16GB of device storage (expandable by up to 128GB via uSD), and a 2MP front- and 8MP rear-facing camera with enhanced optics and upgraded imaging sensors.
• BlackBerry 10 OS 10.3.1 – The BlackBerry Classic comes preloaded with the BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that each user’s most commonly accessed functions are in the center of their screen. With this new operating system, users gain access to powerful features, including:
  • BlackBerry® Blend – BlackBerry Blend brings messaging and content that is on your BlackBerry smartphone to your computer and tablet. Get instant message notifications, read and respond to your work and personal email, BBM™ and text messages, and access your documents, calendar, contacts and media in real time on whatever device you are on, powered by your BlackBerry.
  • BlackBerry® Assistant – The BlackBerry Assistant is BlackBerry’s first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications. It’s the only smartphone assistant on the market today that can access both personal and work content in your work perimeter. BlackBerry Assistant intelligently determines how to respond to you based on how you interact with it – if you type, it responds silently, if you speak, it speaks back and if you activate over Bluetooth, it speaks back with additional context because it assumes you might not have access to the screen.
  • Dual app storefronts for a wealth of professional and popular apps:
    • BlackBerry World – BlackBerry World showcases essential productivity apps for business professionals looking to drive efficient communications and collaboration.
    • Amazon Appstore – Preloaded on BlackBerry Classic, users can access popular Android apps and games through the Amazon Appstore including Candy Crush Saga, Pinterest, Kindle for Android and Cut the Rope 2. Users can also scan Android apps for malware and privacy issues prior to installation using BlackBerry Guardian.
• BlackBerry® Hub – The one place to manage all your conversations – email, texts, BBM, phone calls, social media and more. You can even glance at what’s next in your calendar. It’s always available with a single swipe to help you stay organized, in control and on top of all your conversations.

BlackBerry Classic is built on BlackBerry’s renowned secure operating system, with built-in protection against viruses, tampering and data leaks. The BlackBerry Classic is private by default, protecting users with encrypted email, web browsing and BBM. For more information, please visithttp://www.BlackBerry.com/Classic.

BlackBerry Classic will be available in Indonesia from 26 March 2015, and is expected to retail at a price of IDR 5,599,000. Indonesian customers are encouraged to purchase the new device from BlackBerry authorized partner, Teletama Artha Mandiri (TAM), and its retailer partners across Indonesia. Devices purchased from non-authorized partners may not be covered by BlackBerry’s standard warrantee and after-sale service terms and conditions. For more information about BlackBerry Classic in Indonesia, please visithttp://id.blackberry.com/smartphones/blackberry-classic.html

* Data taken from HTML5TEST.com from January, 2013 to July 22, 2014 and compares the latest builds for this duration for Android, Chrome, Firefox, iOS and Windows.

**Based on GSMA PRD TW.09 Battery Life Measurement Technique and a mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.

*** Conditions Apply as per handset model.

About BlackBerryA global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.