Nokia and Apple Sign Patent License & Business Cooperation Agreement, Settle All Litigation

Source: Apple Press - Press Releases - May 23, 2017

CUPERTINO, California and ESPOO, Finland -- Nokia and Apple® announced today that they have settled all litigation related to their intellectual property dispute and agreed a multi-year patent license.

 

“This is a meaningful agreement between Nokia and Apple,” said Maria Varsellona, Chief Legal Officer at Nokia, responsible for Nokia’s patent licensing business. “It moves our relationship with Apple from being adversaries in court to business partners working for the benefit of our customers.”

 

Under a business collaboration agreement, Nokia will be providing certain network infrastructure product and services to Apple. Apple will resume carrying Nokia digital health products (formerly under the Withings brand) in Apple retail and online stores,  and Apple and Nokia are exploring future collaboration in digital health initiatives. Regular summits between top Nokia and Apple executives will ensure that the relationship works effectively and to the benefit of both parties and their customers. 

 

“We are pleased with this resolution of our dispute and we look forward to expanding our business relationship with Nokia,” said Jeff Williams, Apple's chief operating officer.

 

“This agreement will strengthen our collaboration,” said Basil Alwan, President of Nokia’s IP/Optical Networks business. “We look forward to supporting Apple. While details of the agreement remain confidential, Nokia will receive an up-front cash payment from Apple, with additional revenues during the term of the agreement. 

 

The value of the agreement will be reflected partially as patent licensing net sales in Nokia Technologies and partially as net sales in other Nokia business groups. Nokia will follow its existing practices for disclosing patent licensing revenue in its quarterly announcements and expects that revenues for the agreement will start to be recognized in the second quarter of 2017, including an element of non-recurring catch-up revenue. 

 

Due to the up-front cash payment from Apple, Nokia intends to provide a comprehensive update of its capital structure optimization program in conjunction with its third quarter 2017 results.

 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Awards Corning First Advanced Manufacturing Fund Investment

Source: Apple Press - Press Releases - May 12, 2017

$200M Investment Supports Revolutionary Glass Production Methods

HARRODSBURG, Kentucky — May 12, 2017 — Apple® today announced Corning Incorporated will receive $200 million from Apple’s new Advanced Manufacturing Fund as part of the company’s commitment to foster innovation among American manufacturers. The investment will support Corning’s R&D, capital equipment needs and state-of-the-art glass processing. Corning's 65-year-old Harrodsburg facility has been integral to the 10-year collaboration between these two innovative companies and will be the focus of Apple’s investment. 

“Corning is a great example of a supplier that has continued to innovate and they are one of Apple's long-standing suppliers,” said Jeff Williams, Apple’s chief operating officer. “This partnership started 10 years ago with the very first iPhone, and today every customer that buys an iPhone or iPad anywhere in the world touches glass that was developed in America. We’re extremely proud of our collaboration over the years and we are investing further with Corning who has such a rich legacy of innovative manufacturing practices.”

Apple has committed to investing at least $1 billion with US-based companies as part of the fund, which is designed to foster innovative production and highly skilled jobs that will help lay the foundation for a new era of technology-driven manufacturing in the US.

“Corning’s longstanding relationship with Apple has not only led to significant glass innovations that have enabled new capabilities for consumers, it has also helped create nearly 1,000 American jobs and allowed us to continue growing and expanding in the US,” said Wendell P. Weeks, Corning’s chairman, chief executive officer and president. “This investment will ensure our plant in Harrodsburg remains a global center of excellence for glass technology.”

In the US, Apple now supports 2 million jobs across all 50 states, including 450,000 jobs attributable to Apple’s spend and investment with US-based suppliers. Last year alone, Apple spent over $50 billion with more than 9,000 domestic suppliers and manufacturers. 

Since the inception of Gorilla Glass in 2007, the partnership between Apple and Corning has created and sustained nearly 1,000 US jobs across Corning’s R&D, manufacturing and commercial functions, including over 400 in Harrodsburg. Corning has procured enough renewable energy to cover all of its Apple manufacturing in the US.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Reports Second Quarter Results

Source: Apple Press - Press Releases - May 2, 2017

Capital Return Program Expanding to $300 Billion

CUPERTINO, California — May 2, 2017 — Apple® today announced financial results for its fiscal 2017 second quarter ended April 1, 2017. The Company posted quarterly revenue of $52.9 billion and quarterly earnings per diluted share of $2.10. These results compare to revenue of $50.6 billion and earnings per diluted share of $1.90 in the year-ago quarter. International sales accounted for 65 percent of the quarter’s revenue.

“We are proud to report a strong March quarter, with revenue growth accelerating from the December quarter and continued robust demand for iPhone 7 Plus,” said Tim Cook, Apple’s CEO. “We’ve seen great customer response to both models of the new iPhone 7 (PRODUCT)RED Special Edition and we’re thrilled with the strong momentum of our Services business, with our highest revenue ever for a 13-week quarter. Looking ahead, we are excited to welcome attendees from around the world to our annual Worldwide Developers Conference next month in San Jose.”

Apple also announced that its Board of Directors has authorized an increase of $50 billion to the Company’s program to return capital to shareholders and is extending the program timeframe by four quarters.  Under the expanded program, Apple plans to spend a cumulative total of $300 billion by the end of March 2019.

“We generated strong operating cash flow of $12.5 billion and returned over $10 billion to our investors in the March quarter,” said Luca Maestri, Apple’s CFO. “Given the strength of our business and our confidence in our future, we are happy to announce another $50 billion increase to our capital return program today.”

As part of the latest update to the program, the Board has increased its share repurchase authorization to $210 billion from the $175 billion level announced a year ago. The Company also expects to continue to net-share-settle vesting restricted stock units.

The Board has approved a 10.5% increase to the Company’s quarterly dividend, and has declared a dividend of $0.63 per share of the Company’s common stock, payable on May 18, 2017 to shareholders of record as of the close of business on May 15, 2017.

From the inception of its capital return program in August 2012 through March 2017, Apple has returned over $211 billion to shareholders, including $151 billion in share repurchases.

The Company plans to continue to access the domestic and international debt markets to assist in funding the program. The management team and the Board will continue to review each element of the capital return program regularly and plan to provide an update on the program on an annual basis.

Apple is providing the following guidance for its fiscal 2017 third quarter:

• revenue between $43.5 billion and $45.5 billion
• gross margin between 37.5 percent and 38.5 percent
• operating expenses between $6.6 billion and $6.7 billion
• other income/(expense) of $450 million
• tax rate of 25.5 percent

Apple will provide live streaming of its Q2 2017 financial results conference call beginning at 2:00 p.m. PDT on May 2, 2017 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

Consolidated Financial Statements Download

Data Sumary Download

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), tax rate, and plans for return of capital. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 24, 2016, its Form 10-Q for the fiscal quarter ended December 31, 2016, and its Form 10-Q for the fiscal quarter ended April 1, 2017 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

"Today at Apple” Bringing New Experiences to Every Apple Store

Source: Apple Press - Press Releases - April 25, 2017

New Programs Launch Globally in May

CUPERTINO, California — April 25, 2017 — Apple® today announced plans to launch dozens of new educational sessions next month in all 495 Apple Stores ranging in topics from photo and video to music, coding, art and design, and more. The hands-on sessions, collectively called “Today at Apple,” will be led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programs.

“At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” said Angela Ahrendts, Apple’s senior vice president of Retail. “‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins."

The free programs focus on the features of Apple products customers love most, across all skill levels and ages. For example, an iPhone® user interested in photography can start with six How To sessions that cover shooting, organizing, editing, and more. More advanced photographers can join experiential Photo Walks that leave the store to dive into techniques including light and shadow, portraits and storytelling. Going further, a Photo Lab features accomplished photographers on topics such as capturing candids, building a brand on social media or simply sharing their perspective.*

Apple will also offer special programs for families and educators. Teachers can come together for Teacher Tuesday to learn new ways to incorporate technology into their classrooms, or aspiring coders of all ages can learn how to code in Swift™, Apple’s programming language for iOS and Mac® apps.** Families can join weekend Kids Hour sessions ranging from music making to coding with robots. Small business owners can engage with global and local entrepreneurs in the new Business Circuits program.*

Many sessions will be taught by new Creative Pros, the liberal arts equivalent to Apple’s technical Geniuses. Each Creative Pro is an expert in one or more areas of the arts, and highly trained to pass along their knowledge to Apple users of all levels. 

“Today at Apple” Programming
“Today at Apple” offers programs with more than 60 different sessions in creative skills, including:

• Studio Hours are Apple’s version of a professor’s office hours. Creative Pros host 90-minute sessions on topics from art and design to documents and presentations. Anyone is welcome to bring in a personal project for advice from experts, or to use the space to work alongside others. 
• Photo or Sketch Walks help attendees go beyond capturing moments by exploring new techniques hands on as they interact in their local community. Photo Walks include sessions such as framing architecture or capturing action on video, while Sketch Walks explore observational drawings, watercolor and brush techniques, and more.
• Kids Hour is designed to spark imagination and creativity through fun, hands-on projects. Sessions include coding with Sphero robots, Creating Music with GarageBand®, and Making Movies Together with iMovie®.
• Coding sessions are meant to introduce anyone to coding through Swift Playgrounds™, an iPad® app designed to make coding interactive and fun for beginners. These sessions will explore coding concepts with the same code professional developers use every day.**
• Photo Labs bring in talented photographers to experiment with new techniques and styles or uncover a new point of view in hands-on sessions. Similarly, Music Labs explore different genres and beats to introduce new tools to musicians of all levels.*
• Pro Series take advanced users on a deep dive into Final Cut Pro® X and Logic Pro® X with sessions on color correction and grading to post production, or audio mixing to editing for emotion, and more.*
• Perspectives and Performances, offered at select stores, feature influential artists and musicians talking about their creative process or sharing their talents live.

To deliver the new programs, each store will receive new Forum Displays, mobile screens created by Apple’s design team specifically for “Today at Apple” sessions, and updated seating and sound.

“Today at Apple” will launch worldwide in May, with sessions in every store.

*In select stores
**In most countries

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Dubai Mall Opens April 27

Source: Apple Press - Press Releases - April 25, 2017

DUBAI, United Arab Emirates — April 25, 2017 — Apple® today premiered its newest store in the Middle East, Apple Dubai Mall, with a 186-foot curved storefront and balcony overlooking Burj Khalifa and the Dubai Fountain. Envisioned as a space for the community to gather, learn and be entertained, Apple Dubai Mall will serve as a venue to watch the spectacular evening fountain shows and host Apple’s new global in-store experience, "Today at Apple," also announced today.

“We view our stores as a modern-day town square, where visitors come to shop, be inspired, learn or connect with others in their community,” said Angela Ahrendts, Apple’s senior vice president of Retail. “And what better place to come together than overlooking Dubai’s epicenter, where the Dubai Fountain, Burj Khalifa and Dubai Mall meet. We are so honored to have a home at one of the world’s most incredible and dynamic intersections.”

At the heart of every Apple Store® is the drive to educate and inspire. “Today at Apple” will launch at Apple Dubai Mall and in all 495 Apple Stores next month with new sessions across photo and video, music, coding, art and design, and more, led by highly-trained team members. Apple Dubai Mall will also host high-profile events including live music, intimate conversations with film-makers and photographers, and live workshops with some of the world’s top talent. Events on opening day include Live Art with Myneandyours, and Artist Duos with musician Hamdan Al Abri and artist Sultan Al Ramahi.

New Creative Pros, the liberal arts equivalent to Apple’s technical Geniuses, will teach “Today at Apple” sessions and offer individual advice and training to help customers take their creative skills to the next level. All of the store’s 148 employees are ready to welcome customers from around the world and speak a collective 45 languages. 

Like many of Apple’s other significant stores, Apple Dubai Mall aims to be open and transparent, blurring the barriers between inside and out, to erase the boundaries between the store and the community. To mitigate Dubai’s climate, Foster + Partners designed eighteen 37.5-foot-high motorized “Solar Wings” that respond to the ever-changing environmental conditions. When the sun is at its hottest they cool the store, and in the evenings they open to welcome everyone to the public terrace. Inspired by the traditional Arabic Mashrabiya, each “Solar Wing” is locally fabricated from 340 carbon fiber reinforced polymer rods, and at 180 feet wide, the 18 panels make up one of the world’s largest kinetic art installations. 

Apple’s first two stores in the United Arab Emirates have welcomed more than 4 million visitors since opening in Dubai and Abu Dhabi 18 months ago. Apple will reach even more visitors from around the world at Dubai Mall, Emaar’s flagship mega-project and the world’s most-visited retail and lifestyle destination, welcoming over 80 million visitors for the past three consecutive years. Apple’s location overlooking the lake will stay open as late as midnight to everyone exploring the area.

Upcoming events, registration and more information is available at: apple.com/ae/retail/dubaimall.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Introduces iPhone 7 & iPhone 7 Plus (PRODUCT)RED Special Edition

Source: Apple Press - Press Releases - March 21, 2017

Customers Can Now Purchase iPhone in a Beautiful New Finish & Contribute to the Global Fund to Fight AIDS

CUPERTINO, California — March 21, 2017 — Apple® today announced iPhone® 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The special edition  (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful  (PRODUCT)RED iPhone.”

iPhone 7 and iPhone 7 Plus are the best, most advanced iPhones ever, packed with unique innovations that improve all the ways iPhone is used every day. Both phones feature the most popular camera in the world with advanced camera systems that shoot incredible photos and videos day or night, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers and a wide color system from camera to display, all in a water and dust resistant design. iPhone comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri® with your favorite apps, beautifully redesigned Maps, Photos, Apple Music® and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place.

(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

Pricing & Availability
iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at $749 (US) from Apple.com and Apple Stores, and from Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 7 finishes in jet black, black, silver, gold and rose gold.
Both special edition models are available worldwide beginning Friday, March 24, and start shipping to customers by the end of March in the US and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and United Arab Emirates. Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.
The special edition iPhone joins the current (PRODUCT)RED lineup, which is available for customers to purchase year-round, including the full iPod® line of products, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case and a range of accessories for iPhone, iPad® and Apple Watch®.
iPhone SE, the most powerful phone with a four-inch display, will be available beginning Friday, March 24, in 32GB and 128GB models, doubling the current capacity and replacing 16GB and 64GB models, all at the same starting price of $399 (US) at Apple.com and Apple Stores.
New colors of Apple-designed iPhone 7 and iPhone 7 Plus silicone cases in azure, camellia and pebble, and leather cases in taupe, sapphire and berry will also be available at Apple.com and Apple Stores starting at $35 (US).
Through Apple’s iPhone Upgrade Program, customers in the US, UK and China can get an unlocked iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition, with the protection of AppleCare®+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at Apple.com and Apple Stores in the US, with monthly payments starting at $37 (US) for the 128GB model.
With iPhone Trade-Up, customers can trade in their eligible smartphone and use the credit toward the cost of a new iPhone.*
Every customer who buys iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition or iPhone SE from Apple will be offered free Personal Setup, in-store or online*, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.
Anyone who wants to learn the basics or go further with their new iPhone can register for a free workshop at every Apple Store®.
*Where available.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

New 9.7-inch iPad Features Stunning Retina Display & Incredible Performance

Source: Apple Press - Press Releases - March 21, 2017

All of the Fun & Power of iPad, Now Starting at $329

CUPERTINO, California — March 21, 2017 — Apple® today updated its most popular-sized iPad®, featuring a brighter 9.7-inch Retina® display and best-in-class performance at its most affordable price ever, starting at $329 (US). Designed for unmatched portability and ease of use, along with incredible performance and all-day battery life, iPad is the world’s most popular tablet and the primary computing device for millions of customers around the world. Through the more than 1.3 million apps designed specifically for iPad, customers can do even more, from learning to code with Swift Playgrounds™ and reading books on the large screen to boosting productivity through Microsoft Office and using multitasking features like Split Screen.

“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”

iPad features a beautifully bright Retina display with over 3.1 million pixels for stunning pictures and videos, and is enclosed in a sturdy yet thin aluminum unibody enclosure weighing just one pound for great portability and durability. The Apple-designed A9 chip with 64‑bit desktop-class architecture delivers fast processing and graphics performance for apps and games, while maintaining the same all-day battery life1 customers have come to expect from iPad.

The front- and back-facing cameras offer exceptional low-light performance and HD video recording, making it fun and easy to FaceTime® with friends and family and capture unforgettable memories using the large Retina display as a viewfinder. Ultrafast wireless means connecting with iPad is quick and easy, and support for LTE cellular bands worldwide helps customers stay connected when traveling.2 Apple SIM makes it even easier to connect to wireless data plans right from your device when traveling in more than 140 countries and regions.

Touch ID® gives iPad users a simple and secure way to unlock iPad, keep personal information private within apps and approve purchases from the App Store®, iTunes Store® and iBooks Store℠. With Apple Pay®3 on iPad, paying for physical goods and services within apps or on a website in Safari® has never been easier.

iPad comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri® with your favorite apps, beautifully redesigned Maps, Photos, Apple Music® and News, and the new Home app, which lets you simply and securely set up, manage and control your home all in one place. Multitasking features including Slide Over, Split View and Picture-in-Picture help you do even more.

Pricing & Availability

• iPad comes in silver, gold and space gray and starts at $329 (US) for the 32GB with Wi-Fi model and $459 (US) for the 32GB Wi-Fi + Cellular model at Apple.com and Apple Stores. For more information, please visit apple.com/ipad.
• iPad is available to order beginning Friday, March 24, from Apple.com and starts delivering to customers and arriving next week in Apple Stores, through select carriers and Apple Authorized Resellers (prices may vary) in the US and more than 20 countries and regions, including Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland and the UK. Denmark, India, Mexico, Norway, Russia, Turkey and other countries and regions will follow in April. Brazil, Taiwan and other countries and regions will follow in May.
• Polyurethane Smart Covers for iPad are available for $39 (US) in charcoal gray, white, midnight blue, pink sand and (RED) at Apple.com and Apple Stores.
• iPad mini™ 4, available in silver, gold and space gray, now offers more capacity for the same price starting at $399 (US) for the 128GB Wi-Fi model and $529 (US) for the 128GB Wi-Fi + Cellular model at Apple.com and Apple Stores.
• Every customer who buys iPad from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPad by setting up email, showing them new apps from the App Store and more.
• Anyone who wants to learn the basics or go further with their new iPad can register for a free workshop at any Apple Store®.

1Battery life depends on device settings, usage and other factors. Actual results may vary.
2LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
3Apple Pay is not available in all markets. For a list of Apple Pay countries, click here.
4In most countries.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.