Apple Turns (RED) with More Ways than Ever to Join the Fight Against AIDS

Source: Apple Press - Press Releases - November 30, 2016

CUPERTINO, California — November 30, 2016 — In honor of World AIDS Day, Apple® is offering more ways than ever for customers to join (RED) in its mission to create an AIDS-free generation. Apple is the world’s largest corporate contributor to the Global Fund, and this year marks its 10th anniversary supporting (RED) in the fight to end AIDS.
(RED)’s critical work addresses the disparity in access to life-saving medication in sub-Saharan Africa, which has the highest prevalence of AIDS on the planet. The money raised by (RED) funds programs that offer counseling, testing, prevention and, most crucially, the life-saving ARV medication that prevents the transmission of HIV from mothers to their unborn babies.
“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.” 
This year, Apple customers can support the fight while playing the games they love, shopping for loved ones ahead of the holiday season or listening to an exclusive (RED) holiday album from The Killers. 
For the next week, a range of the most popular games across the App Store® — spanning from racing and sports titles to strategy, puzzle and action games — are offering limited-edition, custom (RED) content, exclusively available on the App Store. All proceeds from the associated in-app purchases go to the Global Fund. 
The 20 participating games include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies. 
In addition to the current (PRODUCT)RED lineup, which is available for customers to purchase year-round, Apple is also adding four new (RED) products including an iPhone® 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker, which are all available today.
Over 400 Apple Stores on five continents will turn their logos red or feature (RED) window decals to raise visibility for World AIDS Day in Apple's most widespread implementation of support for (RED) at its stores. Apple Store employees will share all the ways our customers can join us in supporting (RED) and the fight against AIDS.
Starting tomorrow through December 6, Apple is donating $1 to (RED)’s mission for every purchase made with Apple Pay® at an Apple Store®, on Apple.com or through the Apple Store app, up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards, also up to $1 million.
Customers around the world can also easily donate directly to (RED) through iTunes®. In the US, iTunes Movies is offering a free download of The Lazarus Effect, the documentary about the mission of (RED). 
The Killers’ holiday album, Don’t Waste Your Wishes, is exclusively available on iTunes featuring all 10 of their holiday singles, as well as a new track, “I’ll Be Home for Christmas,” with 100 percent of the proceeds in the US going to the Global Fund. 
Over the past 10 years, 70 million lives have been impacted by (RED)-supported Global Fund grants. At the start of Apple’s partnership with (RED), 1,200 babies were born with HIV every day, and today, UNAIDS predicts that number could be near zero by the year 2020, with the end of AIDS by 2030.
With the life-saving medication costing as little as 30 cents a day, every person can make a difference. Through these efforts we’ll get that much closer to helping (RED) create an AIDS-free generation.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Free Hour of Code Workshops December 5 through 11 at Every Apple Store

Source: Apple Press - Press Releases - November 17, 2016

Swift Playgrounds Adds Hour of Code Challenge and New Lessons

CUPERTINO, California — November 17, 2016 — Apple® today opened registration for Hour of Code workshops at all 487 Apple retail stores worldwide, from December 5 through 11 in celebration of Computer Science Education Week. Among the most popular events at the Apple Store®, Hour of Code workshops teach the basics of computer science with Code.org’s programming tutorials. Apple and Code.org share the goal of giving every student the opportunity to learn computer science.

“Hour of Code embodies our vision for Apple stores as a place for the community to gather, learn and be entertained,” said Angela Ahrendts, Apple’s senior vice president of Retail. “We’re proud to introduce the Swift Playgrounds app into the workshops and honored to again work side-by-side with Code.org on this incredibly important initiative. Hour of Code is one of the absolute highlights of the year for both our teams and the families that visit our stores.” 

“Since we started Hour of Code in 2013, Apple has each year upped its participation and found ways to introduce more kids to computer science,” said Hadi Partovi, founder and CEO of Code.org. “The global footprint Apple offers through its stores and talented staff has reached tens of thousands of kids, and with the introduction of Hour of Code in Swift Playgrounds we can introduce coding to even more.” 

Swift Playgrounds
This year, Hour of Code programs at many Apple locations will include an introduction to Swift Playgrounds™, the free new app for iPad® that brings coding to life. The interactive interface of Swift Playgrounds encourages beginners to explore working with Swift™, the easy-to-learn programming language from Apple, used by professional developers to create world-class apps.

“Coding is just like any language, the earlier you’re exposed the more successful you’ll be,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Whether at an Apple Store, in a classroom, or at home with an iPad, Swift Playgrounds brings real coding concepts to life and empowers the next generation with the skills they need to express their creativity.”

A new Hour of Code challenge in Swift Playgrounds makes it easy for anyone to set up their own one-hour coding event, and for those continuing to build their coding skills on iPad, Swift Playgrounds adds a new Learn to Code 3 set of lessons and a companion Teacher Guide.

Hour of Code for Educators 
In addition to in-store workshops, Apple has developed a series of tools to extend Hour of Code into schools and community centers, including a free facilitator guide offering lesson ideas, group activities and more. Apple Teacher, a free, professional self-paced learning program supporting and celebrating teachers in the US, has added resources, badging and recognition for learning and teaching coding with Swift Playgrounds on iPad.

Continuing Apple’s $100 million commitment and ongoing partnership to provide 114 underserved schools with technology, services and support, Apple will provide materials and resources to assist ConnectED schools around the country to host their own Hour of Code workshops.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

"Designed by Apple in California" Chronicles 20 Years of Apple Design

Source: Apple Press - Press Releases - November 15, 2016

New Photo Book Tells the Story of Design at Apple

CUPERTINO, California — November 15, 2016 — Apple® today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. "Designed by Apple in California," which covers products from 1998’s iMac® to 2015’s Apple Pencil®, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

In the book’s foreword, Ive explains:
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.
"Designed by Apple in California" is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

Pricing & Availability
"Designed by Apple in California" will be available beginning tomorrow, Wednesday, November 16, in small (10.20” x 12.75”) at $199 (US) and large (13” x 16.25”) at $299 (US) exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.*

The book is on display at the Apple Stores where it is sold.

*"Designed by Apple in California" is available at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.

In the United States: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Unveils Groundbreaking New MacBook Pro

Source: Apple Press - Press Releases - October 27, 2016

Revolutionary Touch Bar, Breakthrough Performance in Apple’s Thinnest & Lightest Pro Design Ever

CUPERTINO, California — October 27, 2016 — Apple® today introduced the thinnest and lightest MacBook Pro® ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar™. The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID®, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder®, Calendar, Numbers®, GarageBand®, Final Cut Pro® X and many more, including third-party apps. For example, the Touch Bar can show Tabs and Favorites in Safari®, enable easy access to emoji in Messages, provide a simple way to edit images or scrub through videos in Photos and so much more.

“This week marks the 25th anniversary of Apple’s first notebook; through the years each generation has introduced new innovations and capabilities, and it’s fitting that this all-new generation of MacBook Pro is the biggest leap forward yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the groundbreaking new Touch Bar, the convenience of Touch ID, the best Mac display ever, powerful performance, improved audio, blazing fast storage and Thunderbolt 3 connectivity in our thinnest and lightest pro notebook yet, the new MacBook Pro is the most advanced notebook ever made.”

Thinnest and Lightest MacBook Pro Ever 
Building on innovations pioneered in MacBook®, the new MacBook Pro features an entirely new enclosure design and all-metal unibody construction that creates an incredibly rigid and dense notebook that is amazingly thin and light. At just 14.9 mm thin, the 13-inch MacBook Pro is 17 percent thinner and 23 percent less volume than the previous generation, and nearly half a pound lighter at just three pounds. The new 15-inch MacBook Pro, at just 15.5 mm thin, is 14 percent thinner and 20 percent less volume than before, and weighing just four pounds, is nearly half a pound lighter.

Touch ID Comes to the Mac
Integrated into the power button is the convenience and security of Touch ID, one of the great features customers have come to know and love from their iPhone® and iPad®. Once you enroll your fingerprint in Touch ID on your MacBook Pro, you can quickly unlock your Mac®, switch user accounts and make secure purchases with Apple Pay® on the web with a single touch. Touch ID enables a quick, accurate reading of your fingerprint and uses sophisticated algorithms to recognize and match it with the Secure Enclave in the new Apple T1 chip.

Apple’s Brightest, Most Colorful Notebook Display
The best Mac display ever delivers images that are more vivid, reveal even greater detail and appear more lifelike than ever. As thin as a MacBook display at .88 mm, the Retina display on the new MacBook Pro at 500 nits of brightness, is an amazing 67 percent brighter than the previous generation, features 67 percent more contrast and is the first Mac notebook display to support a wider color gamut. And with power-saving technologies like a larger pixel aperture, a variable refresh rate and more power-efficient LEDs, the display consumes 30 percent less energy than before.

The Most Powerful MacBook Pro Yet
Powerful processors, cutting-edge graphics, blazing-fast SSDs, high-speed memory and an advanced thermal architecture deliver amazing pro-level performance in a dramatically thinner enclosure. Sixth-generation dual-core Core i5 with eDRAM, dual-core Core i7 with eDRAM and quad-core Core i7 Intel processors deliver pro-level processing performance while conserving energy. The new 15-inch MacBook Pro features powerful Radeon Pro discrete graphics delivering up to 2.3 times more performance than the previous generation; while the 13-inch MacBook Pro comes with Intel Iris Graphics that are up to two times faster than before. All models feature SSDs with sequential read speeds over 3GBps and Thunderbolt 3 which consolidates data transfer, charging and twice the video bandwidth in a single port — allowing users to drive a 5K display and power their MacBook Pro with a single cable.

The New MacBook Pro Also Offers:
Much larger Force Touch trackpads — 46 percent larger on the 13-inch MacBook Pro and twice as large on the 15-inch MacBook Pro;
More responsive and comfortable typing on the keyboard with a second-generation butterfly mechanism;
Louder, more true-to-life sound through speakers with double the dynamic range and improved bass;
macOS™ Sierra, the world’s most advanced desktop operating system, with new features like Siri® integration, Universal Clipboard, Apple Pay on the web and Photos, which helps you rediscover your meaningful memories, organize your library and perfect shots like a pro.
Pricing & Availability
The 13-inch MacBook Pro starts at $1,499 (US), features a 2.0 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage, and ships today.
The 13-inch MacBook Pro with the revolutionary Touch Bar and Touch ID starts at $1,799 (US), and features a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage, and ships in two to three weeks.
The 15-inch MacBook Pro starts at $2,399 (US), features the revolutionary Touch Bar and Touch ID, a 2.6 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of memory and 256GB of flash storage, and ships in two to three weeks.
Additional technical specifications, configure-to-order options and accessories are available online at apple.com/macbookpro.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Releases Significant Update to Final Cut Pro X

Source: Apple Press - Press Releases - October 27, 2016

New Magnetic Timeline, Redesigned Interface & Integration with the Touch Bar on the All-New MacBook Pro

CUPERTINO, California ― October 27, 2016 ― Apple® today introduced a significant update to its professional video editing app, Final Cut Pro® X, featuring incredible new editing features for the Magnetic Timeline, support for the revolutionary Touch Bar™ on the new MacBook Pro® and a redesigned interface with full support for wide color workflows. The Touch Bar replaces the keyboard’s traditional function row with a brilliant, Retina®-quality Multi-Touch™ display that dynamically adapts to Final Cut Pro X by putting intuitive, context-sensitive controls right at the user’s fingertips. Apple also released updates to Motion and Compressor.

“This is our biggest update to Final Cut Pro X since we completely redesigned it five years ago,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The new version features a sleek interface and adds powerful new editing features that go far beyond what’s possible with traditional, track-based video editing apps; and integration with the revolutionary Touch Bar gives professional video editors a whole new way to interact with Final Cut Pro X.”

With the new Magnetic Timeline in Final Cut Pro X, users can understand their film at a glance with customizable arrangement and color coding of audio clips based on type or “role” — such as dialogue, music and effects. It’s simple to create and assign roles, and give each one a unique color. And in a first for pro video software, users can simply drag to instantly rearrange the vertical layout of their timeline or highlight specific audio roles while editing.

Integration with the Touch Bar on the new MacBook Pro boosts creativity and productivity by dynamically adapting to each task and presenting intuitive controls exactly when and where users need them. While using Final Cut Pro X the Touch Bar lets users instantly switch between editing tools, adjust audio levels and tap into useful commands for trimming and playback. It will even display a color-coded, interactive overview of the entire timeline so users can navigate their project with the touch of a finger.

A redesigned interface streamlines the layout of Final Cut Pro X to optimize screen space for MacBook Pro users, while a darker, flat look puts the focus on the content. Customizable workspaces lets users adjust window arrangements for different tasks such as organizing, editing and color grading — even across multiple monitors. Full support for wide color workflows allows users to import, edit and deliver video in standard Rec. 601 and Rec. 709 color spaces, or in wide gamut Rec. 2020 color space.

Additional Features in Final Cut Pro 10.3:
Flow transition creates invisibly smooth jump cuts;
Remove Attributes allows users to easily delete or reuse select effects across multiple clips;
Timecode overlay effect and generator allow users to edit with a large view of source timecode;
Support for ProRes MXF, Panasonic V-Log and export of AVC-Intra;
Direct video output via Thunderbolt 3 enables high-quality video monitoring on an external display with a single cable.
Motion 5.3 features a sleek new interface with support for wide color workflows and 3D text enhancements that improve the performance and realism of 3D titles. The new Align To behavior lets users easily connect separate objects to create advanced animations, and Touch Bar support provides easy access to a wide range of interactive tools on the new MacBook Pro.

Compressor 4.3 has a new dark look to match Final Cut Pro X and Motion. Enhancements to iTunes Store® Package creation let users easily browse, verify and compress packages so they can be delivered to the iTunes Store faster and fully compliant. Wide color support ensures end-to-end color fidelity when delivering files in standard and wide color spaces, and Touch Bar support simplifies common tasks like setting up batches and adding markers on the new MacBook Pro.

Pricing and Availability 
Final Cut Pro 10.3 is available as a free update today for existing users, and for $299.99 for new users on the Mac® App Store®. Motion 5.3 and Compressor 4.3 are also available as a free update today for existing users, and for $49.99 each for new users on the Mac App Store. For more information, please visit: apple.com/final-cut-pro

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Unveils New TV App for Apple TV, iPhone & iPad

Source: Apple Press - Press Releases - October 27, 2016

Discover & Watch TV Shows & Movies from Multiple Apps in One Place

CUPERTINO, California ― October 27, 2016 ― Apple® today introduced the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV®, iPhone® and iPad®. The TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch. Apple also introduced a new Siri® feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps. Watching TV shows and movies across Apple devices has never been easier.

“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

Key Features Within the TV App Include:

• Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunes® and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.
• Up Next: Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases — all presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.
• Recommended: Viewers can explore a great selection of curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.
• Library: Viewers can access their entire collection of iTunes movies and TV shows that they have rented or purchased on iTunes. 
• Store: If users are looking for something new, they can check out the Store to discover great new content across video services that they have not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes. 

The TV app will be available for Apple TV, iPhone and iPad and always stays in sync so that when users begin watching on one device they can easily continue where they left off on their Apple devices.

Live Tune-In With Siri
Siri continues to gain powerful new capabilities, including making it really easy to tune right to live news and sporting events on Apple TV. Siri is now aware of live sporting events across apps so users can simply say things like, “Watch the Stanford game” or “Which games are on right now?” Siri knows additional details of the games, can provide live scores and can take viewers directly to the live stream within the app that’s carrying it. Viewers can also tune directly to live video by just saying the name of the app, for example “Watch CBS News” without having to navigate to the live stream from within the app. 

Single Sign-On for Pay-TV Apps
In addition to the new TV app, customers in the US will have a simplified way of enjoying their pay-TV video apps by using single sign-on. Starting in December, subscribers to DIRECTV, DISH Network and more will just sign in once on Apple TV, iPhone and iPad to enjoy immediate access to apps that are part of their pay-TV subscription. 

Since its introduction just a year ago, the latest Apple TV has revolutionized the experience in the living room with 8,000 apps, including 2,000 games and 1,600 video apps, across categories such as sports, news, fitness, education, kids, lifestyle and more. 

Availability
The TV app and single sign-on will be available in December as free software updates for Apple TV (4th generation), iPhone and iPad customers in the US. Live tune-in with Siri is available today. For more information, please visit: apple.com/tv. Features are subject to change and only apply to participating apps. Some features may not be available in all regions or all languages.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Watch Nike+, The Perfect Running Partner, Arrives Friday, October 28

Source: Apple Press - Press Releases - October 26, 2016

Features Exclusive Watch Faces, Nike Sport Bands & All-New Nike+ Run Club App

CUPERTINO, California and BEAVERTON, Oregon — October 24, 2016 — Apple® and Nike today announced Apple Watch® Nike+ will be available on Friday, October 28. Apple Watch Nike+ combines all of the unique features of Apple Watch Series 2 with the new Nike+ Run Club app for unrivaled motivation to go for a run, guidance from the world’s best coaches and athletes and coaching plans that adapt to your unique schedule and progress. Apple Watch Nike+ also features exclusive Nike Sport Bands and unique watch faces inspired by Nike’s iconic style that can be easily personalized with useful apps like Activity Rings, Heart Rate, Stopwatch and Weather — helping runners stay informed at a glance.

“Running is one of the world’s most popular activities for staying in shape and being healthy, and with Apple Watch Nike+, runners will be even more motivated to achieve their performance goals,” said Jeff Williams, Apple’s chief operating officer. “The response so far has been incredible and we’re thrilled to get Apple Watch Nike+ onto customers’ wrists starting Friday.”

“Apple and Nike share a passion to make life easier and more fun and we’re excited to bring a great running experience to consumers around the world,” said Trevor Edwards, president of the Nike Brand. “Apple Watch Nike+ with Nike+ Run Club app combine to deliver a powerful device with a simple running solution for all athletes and is another example of Nike’s commitment to bringing innovative products to the market.”

Apple Watch Nike+, like all Apple Watch Series 2 models, features built-in GPS to track your pace, distance, and route — even if you don’t have your iPhone® with you. With the brightest display Apple has ever made, metrics are easy to read, and if you decide to take a post-run dip in the pool, Apple Watch Nike+ is water resistant 50 meters.*  The Nike+ Run Club app is seamlessly integrated into Apple Watch Nike+ and offers daily motivation through smart run reminders, challenges from friends and even alerts informing when the weather is right to get outside. Training data, including pace, distance and heart rate are available at a glance, and through shared run summaries, the app promotes friendly competition, even allowing users to send fist bumps to each other, right from the wrist.

Pricing and Availability 

Apple Watch Nike+ will be available in two different aluminum case sizes, 38 mm and 42 mm and pairs with four exclusive Nike Sport Band color combinations including Black/Volt, Black/Cool Gray, Flat Silver/White and Flat Silver/Volt. 
Apple Watch Nike+ will be available in 38 mm at $369 (US) and in 42 mm at $399 (US) from Apple.com, Nike.com, Apple Stores, select Nike retail stores, select Apple Authorized Resellers, including Best Buy, and select specialty stores and department stores, including Macy’s and DICK’S Sporting Goods. For local availability, visit www.apple.com/apple-watch-nike or www.nike.com/applewatch.
Apple Watch Nike+ will be available on Friday, October 28 in Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Macau, Malaysia, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Russia, Taiwan, Thailand, Turkey, the UK and the US.
Apple Watch Nike+ will be available on Saturday, October 29 in Bahrain, Greece, Kuwait, Oman, Qatar, Saudi Arabia and UAE.
Apple Watch Nike+ will be available on Sunday, October 30 in Israel.
Nike Sport Bands are available exclusively with Apple Watch Nike+ models and not sold separately.
Apple Watch Nike+ requires iPhone 5 or later running iOS 10 or later. Some features are not available in all regions or all languages.
Every customer who buys Apple Watch Nike+ from Apple will be offered free Personal Setup,** in-store or online, to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
Anyone who wants to learn more about Apple Watch Nike+ or watchOS® 3 can register for the free workshops offered at every Apple Store®. 
*Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.

**In most countries.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Reports Fourth Quarter Results

Source: Apple Press - Press Releases - October 25, 2016

Services Revenue Grows 24% to All-Time Quarterly Record of $6.3 Billion

CUPERTINO, California — October 25, 2016 — Apple® today announced financial results for its fiscal 2016 fourth quarter ended September 24, 2016. The Company posted quarterly revenue of $46.9 billion and quarterly net income of $9 billion, or $1.67 per diluted share. These results compare to revenue of $51.5 billion and net income of $11.1 billion, or $1.96 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

“Our strong September quarter results cap a very successful fiscal 2016 for Apple,” said Tim Cook, Apple’s CEO. “We’re thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record.”

“We are pleased to have generated $16.1 billion in operating cash flow, a new record for the September quarter,” said Luca Maestri, Apple’s CFO. “We also returned $9.3 billion to investors through dividends and share repurchases during the quarter and have now completed over $186 billion of our capital return program.”

Apple is providing the following guidance for its fiscal 2017 first quarter:
revenue between $76 billion and $78 billion
gross margin between 38 percent and 38.5 percent
operating expenses between $6.9 billion and $7 billion
other income/(expense) of $400 million
tax rate of 26 percent
Apple’s board of directors has declared a cash dividend of $0.57 per share of the Company’s common stock. The dividend is payable on November 10, 2016 to shareholders of record as of the close of business on November 7, 2016.

Apple will provide live streaming of its Q4 2016 financial results conference call beginning at 2:00 p.m. PDT on October 25, 2016 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, its Form 10-Q for the fiscal quarter ended December 26, 2015, its Form 10-Q for the fiscal quarter ended March 26, 2016, its Form 10-Q for the fiscal quarter ended June 25, 2016, and its Form 10-K for the fiscal year ended September 24, 2016 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

FY 16 Fourth Quarter Results Conference Call

Source: Apple Press - Press Releases - October 21, 2016

WHAT: Apple® FY 16 Fourth Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 406-0010 (toll-free) or (913) 643-3300. Please enter confirmation code 205714.

WHEN: Tuesday, October 25, 2016, at 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, October 25, at 5:00 p.m. PDT/8:00 p.m. EDT, through Tuesday, November 8, at 5:00 p.m. PST/8:00 p.m. EST. The dial-in numbers for the rebroadcast are  (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 2017273.

WEBCAST: Apple will provide live audio streaming of its FY 16 Fourth Quarter Results Conference Call using Apple’s HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PDT on October 25, 2016, at www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later, or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple & Deloitte Team Up to Accelerate Business Transformation on iPhone & iPad

Source: Apple Press - Press Releases - September 28, 2016

Deloitte Introduces New Apple Practice to Help Businesses Design & Implement iPhone & iPad Solutions

CUPERTINO, California and NEW YORK — September 28, 2016 — Apple® and Deloitte today announced a partnership to help companies quickly and easily transform the way they work by maximizing the power, ease-of-use and security the iOS platform brings to the workplace through iPhone® and iPad®. As part of the joint effort, Deloitte is creating a first-of-its-kind Apple practice with over 5,000 strategic advisors who are solely focused on helping businesses change the way they work across their entire enterprise, from customer-facing functions such as retail, field services and recruiting, to R&D, inventory management and back-office systems.

Apple and Deloitte will also collaborate on the development of a new service offering from Deloitte Consulting called EnterpriseNext, designed to help clients fully take advantage of the iOS ecosystem of hardware, software and services in the workplace. The new offering will help customers discover the highest impact possibilities within their industries and quickly develop custom solutions through rapid prototyping.

“We know that iOS is the best mobile platform for business because we’ve experienced the benefit ourselves with over 100,000 iOS devices in use by Deloitte’s workforce, running 75 custom apps,” said Punit Renjen, CEO of Deloitte Global. “Our dedicated Apple practice will give global businesses the expertise and resources they need to empower their mobile workforce to take advantage of the powerful ecosystem iOS, iPhone and iPad offer, and help them achieve their ambitions, while driving efficiency and productivity.”

“As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone and iPad,” said Tim Cook, Apple’s CEO. “iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we’re able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver.”

EnterpriseNext from Deloitte Consulting will provide businesses with expertise spanning more than 20 industries, and offers customers: 

• EnterpriseNext Value Maps for iOS to help them discover the highest impact possibilities for iPhone and iPad within their industries, align their mobile opportunities and prioritize digital resources;
• EnterpriseNext Workshops for iOS to quickly take ideas from prototype to custom-built iOS solutions; and
• iOS architects, designers and engineers – housed within Deloitte Digital Studios around the world – to help produce easily deployable, high-quality native apps that integrate seamlessly with existing business platforms including ERP, CRM, analytics and HR.

For more information regarding the Apple and Deloitte partnership, please visit: deloitte.com/apple/ or apple.com/ipad/business/.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Deloitte is one of the largest professional services firms in the world and the leader in digital transformation strategy. Through a network of more than 244,000 professionals, industry specialists, and an ecosystem of alliances, Deloitte assists its clients in turning complex business issues into opportunities for growth and measurable impact.  Our market-leading teams help organizations transform in the digital era. For more information, visit Deloitte’s US website at: www2.deloitte.com/us/en.html.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

macOS Sierra Now Available as a Free Update

Source: Apple Press - Press Releases - September 20, 2016

Siri Comes to Mac with All-New Capabilities for the Desktop

CUPERTINO — September 20, 2016 — Apple® today announced that macOS™ Sierra, the latest major release of the world’s most advanced desktop operating system, is now available as a free update. macOS Sierra brings Siri® to the Mac® with intelligent and helpful features users know and love from iPhone® and iPad®, along with all-new capabilities designed specifically for use on the desktop. Features like Universal Clipboard, iCloud® Desktop and Documents, Auto Unlock and Apple Pay® on the web help your Mac work even better with other Apple devices. And Photos gets an update with a new Memories feature that automatically creates curated collections of your favorite photos and videos.

Siri on the Mac can help send messages and email, find documents, look up information, search a user’s photo library, adjust system preferences and more. Users can also drag and drop Siri results into documents or pin them into their Today view for later reference. Universal Clipboard allows users to copy content from an app on one Apple device and paste it into another app on a different Apple device. With iCloud Desktop and Documents users can now access the files on their Desktop from iPhone and iPad. And Auto Unlock lets users automatically log into their Mac when they are wearing an authenticated Apple Watch®.

Apple Pay on the web makes the online shopping experience in Safari® more convenient and secure than ever. Shoppers can now click the Apple Pay button at checkout on nearly 300,000 participating websites, including 1-800-Flowers, Gilt, Instacart, Lululemon, Warby Parker and more, and then complete their purchase with Touch ID® on iPhone 6 or later or with Apple Watch. Users’ credit or debit card information is not shared with online merchants and strong encryption protects all communication between a user’s device and Apple Pay servers.

Photos introduces Memories, which highlights favorite and forgotten moments in users’ photo libraries by automatically creating curated collections of occasions like birthday parties or family vacations. Photos uses advanced computer vision to identify faces, objects and scenes in your images, so photos can be searched by who and what is in them. An all-new Brilliance editing tool brightens dark areas and pulls in highlights to make photos look richer and more vibrant.

Other great new features in macOS Sierra: 

• Messages makes conversations more interesting, allowing users to preview web links and play video clips from right within the app; respond to messages with a Tapback like a heart, thumbs up and more directly onto a message bubble; and send bigger emoji for more message impact.
• Tabs are now available across Mac apps that support multiple windows, including Maps, Mail, Pages®, Numbers®, Keynote®, TextEdit, and even third-party apps. 
• Picture in Picture floats video from Safari or iTunes® in a window over the desktop. The window can be resized, dragged and pinned to any corner of the screen so users can watch video while they work.
• Optimized Storage frees up space when a Mac starts getting full by storing infrequently used items in the cloud and helping users remove apps and files they no longer need.
• Apple Music® in iTunes makes it even easier to discover new music and browse exclusives and new releases.

Availability
macOS Sierra is available as a free update starting today from the Mac App Store®. macOS Sierra supports all Macs introduced since late 2009. Some features may not be available in all regions or all languages. For more information, please visit: www.apple.com/macos/sierra.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Swift Playgrounds Now Available on the App Store

Source: Apple Press - Press Releases - September 13, 2016

New iPad App Makes Learning to Code Easy & Fun for Everyone

CUPERTINO — September 13, 2016 — Swift Playgrounds™, an innovative new iPad® app from Apple® that makes learning to code easy and fun for everyone, is now available on the App Store®. With Swift Playgrounds, real coding concepts are brought to life with an interactive interface that allows students and beginners to explore working with Swift™, the easy-to-learn programming language from Apple used by professional developers to create world-class apps.

The Swift Playgrounds app is approachable enough for students with no previous programming experience to begin exploring key coding concepts, but also powerful enough for skilled programmers to experiment and express their creativity using Swift.

“Everyone should have the opportunity to learn coding, and we are excited to bring Swift Playgrounds to the next generation of programmers looking for a fun and easy way to explore key coding concepts using real code,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “More than 100 schools around the world have already committed to adding Swift Playgrounds to their fall curriculum, and we can’t wait to see what students create with it.”

Swift Playgrounds includes Apple-developed programming lessons that guide students through a series of challenges and puzzles to guide three on-screen characters through an immersive graphical world as they learn core coding concepts, like issuing commands, creating functions, performing loops and using conditional code and variables. Apple will also regularly release new standalone challenges so users can continue learning new skills.

Swift Playgrounds also features built-in templates that users can modify and build on to create their own programs with graphics and touch interactions. They can then share their creations with friends using Mail or Messages or even by posting to the Web. And since Swift Playgrounds uses real Swift code, projects can be exported directly to Xcode® and ultimately be turned into full-fledged iOS and Mac® apps.

Availability
Swift Playgrounds is available today on the App Store for free. Swift Playgrounds is compatible with all iPad Air® and iPad Pro™ models and iPad mini™ 2 and later running iOS 10. For more information including videos, images and demos, visit: www.apple.com/swift/playgrounds.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Apple Introduces iPhone 7 & iPhone 7 Plus —The Best, Most Advanced iPhone Ever

Source: Apple Press - Press Releases - September 07, 2016

Including Breakthrough New Camera Systems, the Best Battery Life Ever in an iPhone and Water & Dust Resistance

SAN FRANCISCO — September 7, 2016 — Apple® today introduced iPhone® 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

New Advanced Camera Systems
iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

Additional Camera Advancements Include:

• New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
• New 7-megapixel FaceTime® HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
• New Quad-LED True Tone® flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

More Performance & Battery Life
The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.1 For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

An Amazing Audio Experience
New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods® with Lightning® connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

New AirPods™, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri®, allowing you to access your favorite personal assistant with just a double tap.

Design That Makes a Splash
The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.2

The new iPhone features the brightest, most colorful Retina® HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine®, provides more precise and customizable tactile feedback.

Featuring iOS 10, the Biggest iOS Release Ever
iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch™, beautifully redesigned Maps, Photos, Apple Music® and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.

Pricing & Availability

• iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from Apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
• Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare®+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at Apple.com and Apple Stores in the US with monthly payments starting at $32.3
• Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.
• iPhone 7 and iPhone 7 Plus will be available in Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia beginning Friday, September 23. iPhone 7 and iPhone 7 Plus will also be available to customers in India beginning Friday, October 7.
• The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from Apple.com and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at Apple.com and Apple Stores, for $29 (US) and $9 (US), respectively.
• Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US) and iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from Apple.com and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).
• Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.
• Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or iOS 10 can register for the free workshops offered at every Apple Store®.

1 Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
2 iPhone 7 and iPhone 7 Plus are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
3 Prices are rounded to nearest dollar and are based on a 24-month installment loan. Full terms and conditions apply. (apple.com/legal/sales-support/iphoneupgrade_us/)
4 In most countries.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.