Source: Apple Press - Press Releases - March 21, 2017
Customers Can Now Purchase iPhone in a Beautiful New Finish & Contribute to the Global Fund to Fight AIDS
CUPERTINO, California — March 21, 2017 — Apple® today announced iPhone® 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
“Apple is the world’s largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED),” said Deborah Dugan, (RED)’s CEO. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
iPhone 7 and iPhone 7 Plus are the best, most advanced iPhones ever, packed with unique innovations that improve all the ways iPhone is used every day. Both phones feature the most popular camera in the world with advanced camera systems that shoot incredible photos and videos day or night, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers and a wide color system from camera to display, all in a water and dust resistant design. iPhone comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri® with your favorite apps, beautifully redesigned Maps, Photos, Apple Music® and News, and the Home app, which lets you simply and securely set up, manage and control your home all in one place.
(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from moms to their babies. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.
Pricing & Availability
iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at $749 (US) from Apple.com and Apple Stores, and from Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 7 finishes in jet black, black, silver, gold and rose gold.
Both special edition models are available worldwide beginning Friday, March 24, and start shipping to customers by the end of March in the US and more than 40 countries and regions, including Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Netherlands, New Zealand, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and United Arab Emirates. Brazil, Chile, Colombia, India, Turkey and other countries will follow in April.
The special edition iPhone joins the current (PRODUCT)RED lineup, which is available for customers to purchase year-round, including the full iPod® line of products, Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case and a range of accessories for iPhone, iPad® and Apple Watch®.
iPhone SE, the most powerful phone with a four-inch display, will be available beginning Friday, March 24, in 32GB and 128GB models, doubling the current capacity and replacing 16GB and 64GB models, all at the same starting price of $399 (US) at Apple.com and Apple Stores.
New colors of Apple-designed iPhone 7 and iPhone 7 Plus silicone cases in azure, camellia and pebble, and leather cases in taupe, sapphire and berry will also be available at Apple.com and Apple Stores starting at $35 (US).
Through Apple’s iPhone Upgrade Program, customers in the US, UK and China can get an unlocked iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition, with the protection of AppleCare®+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at Apple.com and Apple Stores in the US, with monthly payments starting at $37 (US) for the 128GB model.
With iPhone Trade-Up, customers can trade in their eligible smartphone and use the credit toward the cost of a new iPhone.*
Every customer who buys iPhone 7 or iPhone 7 Plus (PRODUCT)RED Special Edition or iPhone SE from Apple will be offered free Personal Setup, in-store or online*, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.
Anyone who wants to learn the basics or go further with their new iPhone can register for a free workshop at every Apple Store®.
*Where available.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Source: Apple Press - Press Releases - March 21, 2017
All of the Fun & Power of iPad, Now Starting at $329
CUPERTINO, California — March 21, 2017 — Apple® today updated its most popular-sized iPad®, featuring a brighter 9.7-inch Retina® display and best-in-class performance at its most affordable price ever, starting at $329 (US). Designed for unmatched portability and ease of use, along with incredible performance and all-day battery life, iPad is the world’s most popular tablet and the primary computing device for millions of customers around the world. Through the more than 1.3 million apps designed specifically for iPad, customers can do even more, from learning to code with Swift Playgrounds™ and reading books on the large screen to boosting productivity through Microsoft Office and using multitasking features like Split Screen.
“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”
iPad features a beautifully bright Retina display with over 3.1 million pixels for stunning pictures and videos, and is enclosed in a sturdy yet thin aluminum unibody enclosure weighing just one pound for great portability and durability. The Apple-designed A9 chip with 64‑bit desktop-class architecture delivers fast processing and graphics performance for apps and games, while maintaining the same all-day battery life1 customers have come to expect from iPad.
The front- and back-facing cameras offer exceptional low-light performance and HD video recording, making it fun and easy to FaceTime® with friends and family and capture unforgettable memories using the large Retina display as a viewfinder. Ultrafast wireless means connecting with iPad is quick and easy, and support for LTE cellular bands worldwide helps customers stay connected when traveling.2 Apple SIM makes it even easier to connect to wireless data plans right from your device when traveling in more than 140 countries and regions.
Touch ID® gives iPad users a simple and secure way to unlock iPad, keep personal information private within apps and approve purchases from the App Store®, iTunes Store® and iBooks Store℠. With Apple Pay®3 on iPad, paying for physical goods and services within apps or on a website in Safari® has never been easier.
iPad comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri® with your favorite apps, beautifully redesigned Maps, Photos, Apple Music® and News, and the new Home app, which lets you simply and securely set up, manage and control your home all in one place. Multitasking features including Slide Over, Split View and Picture-in-Picture help you do even more.
Pricing & Availability
- iPad comes in silver, gold and space gray and starts at $329 (US) for the 32GB with Wi-Fi model and $459 (US) for the 32GB Wi-Fi + Cellular model at Apple.com and Apple Stores. For more information, please visit apple.com/ipad.
- iPad is available to order beginning Friday, March 24, from Apple.com and starts delivering to customers and arriving next week in Apple Stores, through select carriers and Apple Authorized Resellers (prices may vary) in the US and more than 20 countries and regions, including Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland and the UK. Denmark, India, Mexico, Norway, Russia, Turkey and other countries and regions will follow in April. Brazil, Taiwan and other countries and regions will follow in May.
- Polyurethane Smart Covers for iPad are available for $39 (US) in charcoal gray, white, midnight blue, pink sand and (RED) at Apple.com and Apple Stores.
- iPad mini™ 4, available in silver, gold and space gray, now offers more capacity for the same price starting at $399 (US) for the 128GB Wi-Fi model and $529 (US) for the 128GB Wi-Fi + Cellular model at Apple.com and Apple Stores.
- Every customer who buys iPad from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPad by setting up email, showing them new apps from the App Store and more.
- Anyone who wants to learn the basics or go further with their new iPad can register for a free workshop at any Apple Store®.
1Battery life depends on device settings, usage and other factors. Actual results may vary.
2LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
3Apple Pay is not available in all markets. For a list of Apple Pay countries, click here.
4In most countries.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Source: Apple Press - Press Releases - March 21, 2017
New App for iPhone & iPad is Incredibly Easy to Use & Introduces an Innovative Way to Create Animated Titles
CUPERTINO, California — March 21, 2017 — Apple® today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone® and iPad®. The app features a unique design for combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.
Clips also introduces Live Titles™, a breakthrough feature that lets users create animated captions and titles using just their voice. Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips.
“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”
Clips lets users create multi-clip videos on iPhone or iPad without timelines, tracks or complicated editing tools. Touch and hold a single button to shoot live video and photos, or add them from the Photo Library. Then add artistic filters, speech bubbles, shapes or emoji. Users can also add full-screen posters with animated backgrounds and customizable text. Clips has dozens of music soundtracks to choose from, and they automatically adjust to match the length of a video.
With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emoji. Live Titles supports 36 different languages.
Videos made with Clips can be shared directly to popular social networks and video websites, including Instagram, Facebook, YouTube, Vimeo and more. When sharing with friends in Messages, Clips can suggest who to share with based on the people who appear in the video, and the people a user shares with most often. When a suggested name is selected, Clips inserts the video right into Messages so it’s ready to send with one tap.
Pricing & Availability
Clips will be available on the App Store® for free beginning in April, and is compatible with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air® and iPad Pro® models, iPad mini™ 2 and later, and iPod touch® 6th generation. Devices must be running iOS 10.3.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Source: Apple Press - Press Releases - March 21, 2017
New App for iPhone & iPad is Incredibly Easy to Use & Introduces an Innovative Way to Create Animated Titles
CUPERTINO, California — March 21, 2017 — Apple® today introduced Clips, a new app that makes it quick and fun for anyone to create expressive videos on iPhone® and iPad®. The app features a unique design for combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.
Clips also introduces Live Titles™, a breakthrough feature that lets users create animated captions and titles using just their voice. Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips.
“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”
Clips lets users create multi-clip videos on iPhone or iPad without timelines, tracks or complicated editing tools. Touch and hold a single button to shoot live video and photos, or add them from the Photo Library. Then add artistic filters, speech bubbles, shapes or emoji. Users can also add full-screen posters with animated backgrounds and customizable text. Clips has dozens of music soundtracks to choose from, and they automatically adjust to match the length of a video.
With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emoji. Live Titles supports 36 different languages.
Videos made with Clips can be shared directly to popular social networks and video websites, including Instagram, Facebook, YouTube, Vimeo and more. When sharing with friends in Messages, Clips can suggest who to share with based on the people who appear in the video, and the people a user shares with most often. When a suggested name is selected, Clips inserts the video right into Messages so it’s ready to send with one tap.
Pricing & Availability
Clips will be available on the App Store® for free beginning in April, and is compatible with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air® and iPad Pro® models, iPad mini™ 2 and later, and iPod touch® 6th generation. Devices must be running iOS 10.3.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Source: Apple Press - Press Releases - March 21, 2017
Apple’s Popular App for Learning to Code in Swift Now Supports Simplified Chinese, Japanese, French, German & Latin American Spanish
CUPERTINO, California — March 21, 2017 — Apple® today announced that Swift Playgrounds™, a revolutionary app for iPad® that helps students learn to code, is now available in five new languages including Simplified Chinese, Japanese, French, German and Latin American Spanish. Designed to make learning and experimenting with real code interactive and fun, Swift Playgrounds is perfect for students and beginners to explore working with Swift™, the easy-to-learn programming language from Apple that is used by professional developers to create world-class apps.
The app includes Apple-developed programming lessons, puzzles and challenges that teach core coding concepts, as well as built-in templates to encourage users to express their creativity and create real programs. And it takes full advantage of the power, simplicity and Multi-Touch™ capabilities of iPad to deliver a first-of-its-kind learning experience. All programming lessons are now localized across five additional languages and are optimized to look even better and run faster than ever.
“The Swift Playgrounds app has helped people of all ages learn the basics of coding, and with more than a million downloads to date, customers and students find it an easy and fun way to get started with Swift,” said Tim Cook, Apple’s CEO. “Hundreds of thousands of iPhone and iPad apps, including some of the most popular in the App Store, use Swift — a programming language we designed to be both powerful and easy for anyone to learn.”
“Swift Playgrounds is the perfect app to help our students learn to code, and I’m very excited students in China are now are able to use it with Simplified Chinese support,” said Xiaoming Bao, Hangzhou Foreign Languages School. “Last year, we created an optional coding class for my students to learn fundamental coding concepts using Swift Playgrounds. I had no previous experience with coding, but the engaging and easy-to-learn app, along with the comprehensive teacher guide developed by Apple, made me confident that I could inspire and facilitate my students to learn to code, and understand coding as a way of thinking that can be applied to other subjects and everyday life. Chinese language support will make the learning experience with Swift Playgrounds even easier for students.”
Swift Playgrounds performs great on iPad and is a perfect companion app for the new 9.7-inch iPad, also announced today, featuring a brighter Retina® display and best-in-class performance at its most affordable price, starting at $329. iPad is a hit with teachers and students around the world, bringing them access to Swift Playgrounds and the more than 180,000 educational apps built specifically for it and the widest selection of high quality Multi-Touch textbooks and rich digital content to personalize learning.
Pricing and Availability
Swift Playgrounds is available today for free in the App Store® in English, Simplified Chinese, Japanese, French, German and Latin American Spanish. The app is compatible with the new 9.7-inch iPad, all iPad Air and iPad Pro models and iPad mini 2 and later. Devices must be running iOS 10 or later. For more information including videos, images and demos, visit: apple.com/swift/playgrounds.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
CUPERTINO, California — March 21, 2017 — Apple® today announced iPhone® 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.