Sony Mobile Communications (“Sony Mobile”) – Sony
Mobile today unveils the new
SmartBand with ROXY, rolling out now. A collaboration
with the iconic women's outdoor sports lifestyle brand; it represents limited edition, adventure-inspired,
purpose-driven fashion that motivates you to live for the moment.
“Fashion and technology both play integral
parts in our lives, and we’ve finally reached a tipping point where the lines
are blurring – wearable technology is the natural bridge between these two
converging worlds.” said Jeanna Kimbre, Director; Creative Product Design at
Sony Mobile Communications. “SmartBand with ROXY is a result of this
exploration, the latest addition to our SmartWear range – wearable technology
that offers choice, whatever your style, taste or personality.”
SmartBand with ROXY will delight active
lifestyle and sports fanatics, particularly the eye-catching cobalt blue wave
embellishment. With a waterproof1 (rated
IP58) design, it’s perfect for experiencing the thrill of that next adventure,
and then preserving those memories with the popular Lifelog app.
Justine Mauvin, ROXY and Sony ambassador
comments: “I’m delighted to be supporting the launch of the SmartBand with
ROXY. It fits perfectly into my busy lifestyle - I can leave my smartphone in
my bag and wear it out and about. Not only does it alert me of any incoming calls
or messages, being a music lover, it also makes listening and controlling my
favourite beach playlist much easier!"
SmartBand with ROXY is a 24/7 wearable device;
waterproof at 3 meters depth, for 30 minutes (rated IP58) despite its exposed
microUSB port. It's light, unobtrusive and the independent “core” means it can
be carried or worn as you wish. The wearable technology in SmartBand with ROXY
talks to the Lifelog app and your Android smartphone via Bluetooth® and NFC.
When out of range (up to 10m) from the smartphone, a vibrating alert will
prompt you to let you know. SmartBand with ROXY will also measure your sleep
cycle, to wake you up at the optimum time. And, once calls, messages, Likes or
tweets are received, SmartBand with ROXY will vibrate to notify. It can also be
used to play, pause and skip tracks in Sony’s WALKMAN2 app by
pressing the key, and tapping the band.
SmartBand with ROXY is available to buy from
this month at Sony’s online store.
Sony
Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a
leading global innovator of audio, video, game, communications, key device and
information technology products for both the consumer and professional markets.
With its music, pictures, computer entertainment and online businesses, Sony is
uniquely positioned to be the leading electronics and entertainment company in
the world. Through its Xperia™ smartphone and tablet portfolio, as well as
innovative SmartWear products, Sony Mobile Communications delivers the best of
Sony technology, premium content and services, and easy connectivity to Sony’s
world of networked entertainment experiences. For more information: www.sonymobile.com
Legal
1) Facts
and features may vary depending on local variant. 2) Operational times are
affected by network preferences, type of SIM card, connected accessories and
various activities e.g. playing games. Kit contents and colour options may
differ from market to market. The full range of accessories may not be
available in every market. 3) Icons displayed are for illustrative purposes only.
The homescreen may appear different in your product. Some features may not be
available in your country or area.
“SONY” is
a registered trademark of Sony Corporation. “Xperia” is a trademark or
registered trademark of Sony Mobile Communications AB. All other trademarks or
registered trademarks are the property of their respective owners. Additional
information regarding trademarks may be located on our website at:
1 In compliance with IP55 and IP58, SmartBand
with ROXY is protected against the ingress of dust and is waterproof. It is
protected against low pressure jets of water from all practicable directions in
compliance with IP55; and/or (ii) can be kept under 3.00 meters of freshwater
for up to 30 minutes in compliance with IP58. Core is not designed to float or
work submerged underwater outside the IP55 or IP58 classification range that
may lead to your warranty will being void. Find out more
www.sonymobile.com/testresults
2 Sony
Entertainment Network services are subject
to availability by region. Please
visit www.sonyentertainmentnetwork.com for more details.
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