BBM Named Publisher/Media Company of the Year by Mobile Marketing Association

Source: BlackBerry - Press Releases - October 29, 2015

Industry award recognizes growing strength of BBM as a mobile advertising platform in Indonesia  

Jakarta, Indonesia – October 29, 2015 – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in secure mobile communications, today announced that BBM® has been named Publisher/Media Company of the Year in Mobile – winning a prestigious Industry Award at the 2015 Mobile Marketing Association (MMA)’s  Indonesia ‘Smartie’ awards.

Matthew Talbot, SVP, BBM, BlackBerry, said: “This award is important for BBM, because it shows the mobile marketing and advertising community recognizes how successfully we have transitioned BBM from its roots as a chat application, creating a true ecosystem that brings together social, ads, content and commerce. We are a new kid on the block when it comes to media and advertising – but from turning on our first direct Native Ad last July and then Video in September this year, we are now generating more than one billion ad requests per day. We’re very grateful to the MMA for recognizing that achievement, and are excited to continue our journey, working closely with brands and ad partners to maximize the value they can generate by leveraging their content through BBM.” 

The MMA is a leading global non-profit trade association representing the mobile marketing ecosystem, charged with accelerating the transformation and innovation of marketing through mobile. The MMA Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers.

Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited, said: “We’re delighted that the jury nominated and selected BBM as an Industry Award winner in the mobile publishing and Media Company field.  Mobile is the most compelling, accurate, and inclusive marketing practice today. Moreover, real-time social and messaging apps like BBM have rapidly emerged as a top priority in every marketer’s campaign – one of the key criteria that the jury discussed while awarding this category. BBM has emerged as having a formidable advertising platform strategy, showing creativity, innovation, and impressive results in a short time. We look forward to watching BBM continue to evolve as a leading mobile marketing platform.”

About BlackBerry

BlackBerry is securing a connected world, delivering innovative solutions across the entire mobile ecosystem and beyond. We secure the world’s most sensitive data across all end points – from cars to smartphones – making the mobile-first enterprise vision a reality. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ. For more information, visit www.BlackBerry.com.