- · New look, sleek stainless steel SmartWatch 3 rolls out from February 2015
- · Lifelog Web, and open API launch - with first collaborations from If This Then That, Withings and Habit Monster
- · Introduction of a prototype concept - an all-in-one headset-style device with sensors optimised for running: Smart B-Trainer
5th January 2015, CES, Las Vegas - Sony Mobile Communications (“Sony Mobile”) - At CES 2015 Sony introduced new products, partners
and experiences to its evolving SmartWear range - a sleek stainless steel edition
of SmartWatch 3, new Lifelog collaborations, and concept wearable devices, including a
multi-sensor, waterproof headset prototype, from Sony Corporation, designed for
optimising performance and providing real time insight on the running track.
“Our approach to
smart, wearable technology is based on the fundamentals of building depth and
variety in user experiences, and providing choice with
beautiful, functional products,” said Kaz Tajima, Senior Vice President, Head
of UX Creative Design and Planning at Sony Mobile Communications. “The
expansion of Lifelog - both in terms of its open API and our vision for new
wearable concepts - will allow creative partners to integrate their apps and
services to our platform - giving our users access to the richest, most varied
wearable ecosystem.”
Designing for modular technology, with SmartBand
SWR10
At CES last
year, Sony first showcased SmartBand SWR10 – a 24/7 wearable device; fully
waterproof1 (rated IP58) despite its exposed microUSB port. A light,
unobtrusive wearable that first featured Sony’s modular approach – the
independent “core concept” – it allowed the technology to be worn in different
colours and styles, to suit individual taste and personality.
Over the past year, Sony Mobile has worked
with creatives and brands from across the lifestyle, fashion, and design
spectrum to explore custom apparel,
establishing collections for Sony SmartWear from the likes of Jack Vartanian, ALTEWAISAOME,
and Ted Baker – and most recently, the popular women’s lifestyle brand, ROXY.
An elegant creative approach - SmartWatch 3, now in
stainless steel
After launching
in partnership this past Autumn with Google, SmartWatch 3 is Sony’s latest generation “SmartWatch”.
Sony unveiled
the new stainless steel edition of SmartWatch 3, rolling out globally from next
month.
SmartWatch 3 in
beautiful stainless steel matches contemporary with timeless aestheticism for a
premium look and feel. It features a 1.6” 320×320 TFT LCD Transflective display
for visibility in bright sunlight, and is of course water protected2,
rated IP68 – it charges via a standard microUSB port.
To further
broaden the range of wearing styles available, Sony also unveiled a new
SmartWatch 3 holder, allowing users and partners alike to customise SmartWatch
3 with any standard 24mm watch strap; available from the early part of 2015.
Even without
your Android smartphone, SmartWatch 3 is a fun and useful accessory with
impressive standalone functionality - featuring native music playback,
intelligent sensor technology and a unique inbuilt GPS sensor.
Golfshot and
iFit are two developers already creating Android Wear experiences with
SmartWatch 3's standalone capability, for both performance on the course and
track respectively – from January, every SmartWatch 3 user will have exclusive
access to the premium Golfshot and iFit apps out of the box3.
Sony also
announced a new collaboration with Virgin Atlantic – to explore SmartWear
initiatives together, to develop unique solutions using Sony’s SmartWear
products to support operational activities and enhance the customer service
experience for Virgin Atlantic customers. More news will follow over the coming
months.
Lifelog - inspiration through insight, for any
Android user
Downloadable
from the Google Play Store, Lifelog is the popular Android app built to help
you set personal goals, monitor progress, get to know yourself better and make
smarter choices about your health, entertainment, and more.
Users can now
access Lifelog through their browser at lifelog.sonymobile.com. It’s a new web
interface that uses the open API functionality and latest HTML5 technologies,
for a more visual experience. The site will work with any screen size, from
your smartphone to your tablet to your TV - all you’ll have to do is log in
using your Sony Entertainment Network4
account.
The new feature reflects
Sony's strategy to regularly bring new functionality and features to Lifelog,
to keep the experiences as current as they possibly can be.
Creating new experiences, with open principles
Sony is teaming
up with a variety of lifestyle and health apps, so you can get the most out of
the services you already love and discover new ones, to complement your
SmartWear and Lifelog experience. Starting soon, Lifelog will enable you to:
·
Access
Recipes on IFTTT for intuitive
connections between Lifelog and your favourite apps
·
Develop
healthy habits with Habit Monster, so
you can learn more about yourself
within Lifelog
·
Use
Withings Smart Body Analyzer and its
other connected health devices, to monitor your weight, BMI, and body fat in
Lifelog
“Lifelog is
inspiration through insight, and our first partners are helping us bring this
to life in new ways” said Yasuharu Nomura, Director of Experience Planning at
Sony Mobile Communications. “We specifically designed the Lifelog platform on
open principles, with capability that will help developers to build new
experiences and access the Sony ecosystem like never before – it’s going to be an
exciting year ahead.”
Exploring new wearable concepts and contextual
sensor technology
Off the back of
launching the software development kit, Sony Corporation is also sharing new
applications for current prototype, SmartEyeglass Developer Edition, along with
a new conceptual style, SmartEyeglass Attach! – a single lens display module for
attaching to regular glasses, allowing developers to create applications for
sport and performance.
Sony
Corporation’s Smart B-Trainer prototype was also introduced - a waterproof
all-in-one headset style device with multi-sensor capability specifically
designed for runners. The current prototype features inbuilt memory - and will
provide voice coaching, as well as music playback, intelligently suggesting the
most suitable soundtrack to accompany a runner during a workout.
About Sony
Mobile Communications
Sony
Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a
leading global innovator of audio, video, game, communications, key device and
information technology products for both the consumer and professional markets.
With its music, pictures, computer entertainment and online businesses, Sony is
uniquely positioned to be the leading electronics and entertainment company in
the world. Through its Xperia™ smartphone and tablet portfolio, as well as
innovative SmartWear products, Sony Mobile Communications delivers the best of
Sony technology, premium content and services, and easy connectivity to Sony’s
world of networked entertainment experiences. For more information: www.sonymobile.com
“SONY” is a registered trademark of Sony
Corporation. “Xperia” is a trademark or registered trademark of Sony Mobile
Communications AB. All other trademarks or registered trademarks are the
property of their respective owners. Additional information regarding
trademarks may be located on our website at: www.sonymobile.com/global-en/legal/trademarks-and-copyright/
_________________________
1
In compliance with IP55 and IP58,
SmartBand SWR10 is protected against the ingress of dust and is waterproof. It
is protected against low pressure jets of water from all practicable directions
in compliance with IP55; and/or (ii) can be kept under 3.00 meters of
freshwater for up to 30 minutes in compliance with IP58. The core concept is
not designed to float or work submerged underwater outside the IP55 or IP58
classification range that may lead to your warranty will being void. Find out
more www.sonymobile.com/testresults
2 In compliance with IP65 and IP68, SmartWatch 3 is protected
against the ingress of dust and is water protected. Provided that all ports and
covers are firmly closed, the products are (i) protected against low pressure
jets of water from all practicable directions in compliance with IP65; and/or
(ii) can be kept under 1.5 metres of freshwater for up to 30 minutes in
compliance with IP68. It is not designed to float or work submerged underwater
outside the IP65 or IP68 classification range. This may void your warranty
3
Availability and timing may vary by market. New users in Canada and United
States will be entitled to premium app versions; 3 months iFit and 1 year
Golfshot. Users in rest-of-world markets will be entitled to premium app
versions; 3 month iFit and 30 days Golfshot
4 Sony Entertainment Network
services are subject to availability by region. Please visit www.sonyentertainmentnetwork.com for more details.
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