Source: Samsung Mobile Press - Press Releases - October 22, 2013
Samsung and IOC Team Up to Announce GALAXY Note 3 as Olympic Games Phone for Sochi 2014 as Part of 'Samsung Smart Olympic Games' Initiative
“Samsung Smart Olympic Games” Initiative Seeks to Make Sochi 2014 the Most Wireless, Seamless and Paperless Olympic Games Ever
Moscow - October 22, 2013 - Samsung
Electronics Co., Ltd., the Worldwide Olympic Partner in the Wireless
Communications Equipment category, today introduced a collaboration with
the International Olympic Committee (IOC) on the “Samsung Smart Olympic
Games” initiative to make the Sochi 2014 Olympic Winter Games the most
wireless, seamless and paperless Olympic Games ever.
Samsung
and the IOC aim to make Sochi 2014 a seamless part of today’s wireless,
paperless digital lifestyle. The “Samsung Smart Olympic Games”
initiative will create a digital doorway into the Olympic spirit for the
athletes, officials, and staff in Sochi, and for fans worldwide,
through Samsung’s latest smartphones and technologies, its custom
Wireless Olympic Works (WOW) mobile application and interactive demos
featuring Olympic Winter sports.
In
order to help bring that vision to life, the new Samsung GALAXY Note 3
has been named the official Olympic Games phone for Sochi 2014. GALAXY
Note 3 is Samsung’s latest update to the Note product line, which
delivers a larger and better screen for the best viewing experience and
more powerful multitasking, and introduces significant S Pen
improvements that make everyday life easier and faster.
The
IOC will provide Samsung GALAXY Note 3, the official Olympic phone, to
all Sochi 2014 athletes to enjoy, capture and share their Olympic Games
experience in a smarter way through innovative technology. This marks
the first time all athletes will receive a Samsung device in the
company’s 15-year history as Worldwide Partner of the Olympic Games.
For
smarter communications and smoother, wireless operations of the Games,
Samsung has enhanced its WOW app used by the Olympic staff. WOW will
provide essential, up-to-date Games Time data and connectivity that are
crucial to the Olympic Games operation. As the Wireless Communications
Equipment category sponsor, Samsung specifically created the WOW
application for the Olympic Family, including executives, staff and
officials from the IOC, National Olympic Committees and organizing
committees, starting with the Athens 2004 Olympic Games.
For
consumers worldwide, the Public WOW app will turn Android devices into
mobile sports stations with instant access to Sochi 2014. This is only
the second time the Public WOW app has been available worldwide,
following the Vancouver 2010 Olympic Winter Games. The Public WOW
provides global sports fans with free, real-time access to news from the
Games, including updated event schedules, the latest official results,
medal counts and record statistics.
“Samsung
believes the Olympic spirit can move people to greatness. The ‘Samsung
Smart Olympic Games’ initiative will unite and inspire people by
bringing them closer to the Games through a meaningful and direct
connection to inspirational athletes, innovative technology and
exciting, interactive experiences,” said YoungHee Lee, Executive Vice
President, Mobile Marketing at Samsung Electronics. “Our people-inspired
technologies give everyone the chance to experience the excitement of
the Sochi 2014 Olympic Winter Games, the beautiful location and venues
of Sochi, and the billions of people of every culture who love the Games
– no matter where they are in the world.”
“In
working with Samsung, we see a tremendous opportunity to make the
Olympic Games a meaningful part of the global digital landscape and
lifestyle today, and in exciting new ways in the future,” said Timo
Lumme, Managing Director, IOC TMS. “Not only will the program create
efficiencies in the day-to-day operation of the Games, but it will also
encourage more people to make personal connections to the Olympic
Spirit.”
To
further bring the Olympic spirit to life for more people, Samsung
announced it has formed its largest-ever GALAXY Team of inspirational
Olympic hopefuls for Sochi 2014. The team will include more than 80
athletes from 20 countries, including:
- Armin Zoeggeler: Italian luge competitor who could become the first Winter Olympian to win six medals in a single
event
- Gregor Schlierenzauer: Austrian ski jumper and defending Olympic champion from the Vancouver 2010 Olympic
Winter Games
- Evan Strong: U.S. Paralympic snowboarder who is ranked No. 1 in the world and listed among the International
Paralympic Committee’s “Ones to Watch” at Sochi 2014
“I’m
proud to be teammates with Samsung, because it’s a brand that inspires
and empowers people to greatness, which is something any athlete can
appreciate,” said Zoeggeler. “I can’t wait to share my Sochi experience
on my new GALAXY Note 3. I’ve got a lot of friends and family who want
to see the Olympic Games through my eyes.”
As
previously announced, global sports icons Evgeny Malkin (hockey star
and member of Samsung GALAXY Team Russia) and Maria Sharapova (tennis
champion, Olympic medalist and Samsung’s brand ambassador for Sochi
2014) will help Samsung connect global fans into the Olympic spirit.
Leading
up to the Games, consumers throughout Russia can catch the Olympic
spirit and experience winter sports through Samsung smart devices and
interactive technologies in Sport Interactive Zones hosted in the
Samsung GALAXY Studio-on-the-Go that is currently touring 15 Russian
cities.
The
traveling containers in the GALAXY Studio-On-The-Go will unite in Sochi
to form the Samsung GALAXY Studio at the Olympic Park, featuring
interactive demos that put the consumer into Olympic sport scenarios
through Samsung devices and technologies, as well as games and
promotions that draw fans into the excitement of the Games.
To
expand the Olympic spirit beyond Sochi, Samsung will create a Samsung
GALAXY Studio in Moscow, complete with an interactive zone offering a
direct view into Sochi 2014.
About Samsung’s Involvement in the Olympic Games
Samsung
began its Olympic Games involvement as a local sponsor of the Seoul
1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games,
the company extended its commitment to the Olympic Movement as the
Worldwide Olympic Partner in the Wireless Communications Equipment
category, providing its proprietary wireless communications platform,
called Wireless Olympic Works (WOW), and mobile phones. These innovative
mobile phone technologies provide the Olympic Family with real-time,
user location-based information service and interactive communications.
Samsung hosts various digital marketing campaigns to share the
excitement of the Olympic Games with people around the world and enable
everyone to participate in the Games through its smart mobile
technology. Samsung’s commitment as a Worldwide Olympic Partner
continues through to Rio 2016.
About Samsung Electronics Co., Ltd.
Samsung
Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere through relentless innovation and
discovery. We employ 270,000 people across 79 countries with annual
sales of US$187.8 billion. To discover more, please visit www.samsung.com.
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